【正文】 ...........................................................................................36總體定位 .......................................................................................................................................36項目的形象定位 ...........................................................................................................................37產品定位 .......................................................................................................................................38建筑風格定位 ...............................................................................................................................38目標客戶定位 ...............................................................................................................................39物業(yè)管理定位 ...............................................................................................................................40第五章 項目規(guī)劃設計 ........................................................................................................41第一節(jié)、項目規(guī)劃設計條件 ............................................................................................41第二節(jié)、項目技術指標 ....................................................................................................41第三節(jié)、項目規(guī)劃設計 ....................................................................................................42規(guī)劃設計理念 ...............................................................................................................................42規(guī)劃設計指導思想 .......................................................................................................................43總平規(guī)劃設計布局要點 ...............................................................................................................43建筑風格設計 ...............................................................................................................................43豎向空間設計 ...............................................................................................................................45戶型設計 .......................................................................................................................................47景觀設計 .......................................................................................................................................48總平交通設計 ...............................................................................................................................50供電設計 .......................................................................................................................................51消防設計 .....................................................................................................................................511防排煙 .........................................................................................................................................521結構設計 .....................................................................................................................................521給排水設計 .................................................................................................................................521空調與通風設計 .........................................................................................................................531防雷與接地 .................................................................................................................................531報警與聯動 .................................................................................................................................541天燃氣設計 .................................................................................................................................541電話系統(tǒng)、電纜電視系統(tǒng)、廣播系統(tǒng)、項目防盜對講系統(tǒng)、閉路監(jiān)控系統(tǒng) .....................541項目配套設施 .............................................................................................................................54第六章 項目價格分析 ........................................................................................................56第一節(jié)、住宅市場定價分析 ............................................................................................56可類比住宅項目及參數確定 .......................................................................................................56本地塊比較價格計算值 ...............................................................................................................57第二節(jié)、商業(yè)市場定價分析 ............................................................................................57第七章 項目投資估算與資金籌措 ....................................................................................58竹島置地第 3 頁 共 79 頁建設成本估算 ...............................................................................................................................58靜態(tài)總投資 ...................................................................................................................................60動態(tài)總投資 ...................................................................................................................................60資本金 ...........................................................................................................................................61資金籌借 .......................................................................................................................................61第八章　項目銷售利潤分析 ................................................................................................62初步產值利潤分析 .......................................................................................................................62盈虧平衡分析 ...............................................................................................................................62敏感分析 .......................................................................................................................................63項目開發(fā)現金流量表 ................................................