【正文】 ........................................................ 1 規(guī)劃范圍 ............................................................................................................. 1 規(guī)劃任務(wù) ............................................................................................................. 2 規(guī)劃原則 ............................................................................................................. 2 規(guī)劃依據(jù) ............................................................................................................. 3 規(guī)劃期限 ............................................................................................................. 4 規(guī)劃成果 ............................................................................................................. 4 第二章 背景分析 ........................................................................................................ 5 區(qū)位交通概況 ...................................................................................................... 5 自然條件概況 ...................................................................................................... 5 歷史人文概況 ...................................................................................................... 6 社會(huì)經(jīng)濟(jì)概況 ...................................................................................................... 6 旅游發(fā)展概況 ...................................................................................................... 7 第三章 旅游資源的分析與評(píng)價(jià) ................................................................................ 9 旅游資源的單體分類 ............................................................................................ 9 旅游資源的空間結(jié)構(gòu) ...........................................................................................11 旅游資源的綜合評(píng)價(jià) ...........................................................................................11 第四章 旅游發(fā)展的 SWOT 分析 ............................................................................ 12 優(yōu)勢(shì) .................................................................................................................. 12 劣勢(shì) .................................................................................................................. 14 機(jī)遇 .................................................................................................................. 15 威脅 .................................................................................................................. 16 第五章 客源市場(chǎng)的定位與預(yù)測(cè) .............................................................................. 18 客源市場(chǎng)分析 .................................................................................................... 18 客源市場(chǎng)定位 .................................................................................................... 18 客源市場(chǎng)預(yù)測(cè) .................................................................................................... 20 第六章 總體戰(zhàn)略和戰(zhàn)略目標(biāo) .................................................................................. 21 總體戰(zhàn)略原則 .................................................................................................... 21 總體戰(zhàn)略定位 .................................................................................................... 22 戰(zhàn)略目標(biāo) ........................................................................................................... 22 第七章 大旅游區(qū)在湛江市的功能及品牌定位 ...................................................... 23 功能定位 ........................................................................................................... 23 品牌定位 ........................................................................................................... 24 第八章 空間布局及各旅游亞區(qū)的定位 .................................................................. 25 II 空間布局 —— “一心一校六園區(qū)” ..................................................................... 25 各旅游亞區(qū)的定位 ............................................................................................. 25 第九章 各旅游亞區(qū)規(guī)劃 .......................................................................................... 27 湖光巖中心旅游亞區(qū)（即中國(guó)雷瓊湖光巖世界地質(zhì)公園） .................................. 27 火山熱帶植物園旅游亞區(qū)（即南亞熱帶植物園） ................................................ 31 火山金鹿園旅游亞區(qū)（即金鹿園） ..................................................................... 37 平嶺火山熱帶農(nóng)園旅游亞區(qū)（即平嶺農(nóng)場(chǎng)） ....................................................... 39 三嶺山火山熱帶森林公園旅游亞區(qū)（即三嶺山森林公園） .................................. 41 廣東海洋大學(xué)旅游亞區(qū) ...................................................................................... 43 火山濱?！叭拧甭糜蝸唴^(qū) ............................................................................... 46 火山熱帶農(nóng)業(yè)科技園（即南國(guó)花卉科技園、現(xiàn)代南亞熱帶良種繁育中心、麻章工業(yè)園旅游區(qū)、麻章花卉示范區(qū)和東坡荔園） ................................................................ 50 第十章 旅游基礎(chǔ)設(shè)施規(guī)劃 ...................................................................................... 53 道路規(guī)劃 .......................................................................................................... 53 給排水規(guī)劃 ...................................................................................................... 55 電力規(guī)劃 .......................................................................................................... 56 通訊規(guī)劃 .......................................................................................................... 57 第十一章 旅游服務(wù)設(shè)施規(guī)劃 .................................................................................. 58 游客中心規(guī)劃 ................................................................................................... 58 住宿設(shè)施規(guī)劃 ................................................................................................... 58 餐飲設(shè)施規(guī)劃 ................................................................................................... 59 娛樂設(shè)施規(guī)劃 ...................................................................................................