【正文】 ......................................................................365． 3． 2 規(guī)劃 ...................................................................................................................365．4 馬家河休閑度假組團(tuán).................................................................................................415． 4． 1 概述 ...................................................................................................................415． 4． 2 桃花湖 ...............................................................................................................415． 4． 3 桃花灣 ...............................................................................................................415． 4． 4 紫薇島 ...............................................................................................................425． 4． 5 馬家河隔魚(yú)洞段峽谷 .......................................................................................425． 4． 6 古造紙作坊 ........................................................................................................435． 4． 7 營(yíng)子入口區(qū) .......................................................................................................435． 4． 8 五步河生態(tài)茶園 ...............................................................................................435．5 茅塔河組團(tuán) ..................................................................................................................445． 5． 1 概述 ...................................................................................................................445． 5． 2 桃花島 .............................................................................................................445． 5． 3 東溝愛(ài)國(guó)主義教育基地 ...................................................................................455． 5． 4 洞子溝探險(xiǎn)尋幽 ...............................................................................................455．6 大坪組團(tuán).....................................................................................................................465． 6． 1 概述 ...................................................................................................................465． 6． 2 規(guī)劃設(shè)想 ...........................................................................................................465．7 209 國(guó)道沿線組團(tuán) ....................................................................................................475． 7． 1 概述 ...................................................................................................................475． 7． 2 規(guī)劃設(shè)想 ...........................................................................................................475． 7． 3 五條嶺休閑茶園： ...........................................................................................485．8 旅游服務(wù)設(shè)施功能設(shè)置 ...........................................................................................48第六章 旅游主體形象與產(chǎn)品策劃 ........................................................................................506．1 主體形象設(shè)計(jì).............................................................................................................506． 1． 1 主體形象的理念基礎(chǔ) ........................................................................................506． 1． 2 伏龍山主體形象構(gòu)建 ........................................................................................516． 1． 3 主體形象策劃 ...................................................................................................526． 1． 4 促銷(xiāo)口號(hào) ...........................................................................................................536．2 旅游產(chǎn)品規(guī)劃.............................................................................................................536． 2． 1 產(chǎn)品規(guī)劃的指導(dǎo)思想及規(guī)劃原則 ....................................................................536． 2． 2 旅游產(chǎn)品規(guī)劃 ...................................................................................................546．3 旅游商品規(guī)劃.............................................................................................................576．4 旅游產(chǎn)品組合規(guī)劃.....................................................................................................586． 4． 1 旅游線路組合原則 ............................................................................................586． 4． 2 旅游線路組合 ...................................................................................................586．5 旅游產(chǎn)品營(yíng)銷(xiāo)策略.....................................................................................................596． 5． 1 促銷(xiāo)具體策略 ....................................................................................................596． 5． 2 銷(xiāo)售渠道 ............................................................................................................60第七章 環(huán)境容量和游客規(guī)模預(yù)測(cè) ........................................................................................627．1 風(fēng)景區(qū)環(huán)境容量 .........................................................................................................627． 1． 1 確定環(huán)境容量的原則 .......................................................................................627． 1． 2 環(huán)境容量測(cè)算 ...................................................................................................627．2 游客規(guī)模預(yù)測(cè).............................................................................................................64第八章 基礎(chǔ)設(shè)施規(guī)劃 ............................................................................................................668．1 旅游服務(wù)設(shè)施 .............................................................................................................668． 1． 1 旅游服務(wù)設(shè)施現(xiàn)狀 ...........................................................................................668． 1． 2 旅游服務(wù)設(shè)施規(guī)劃布局 ...................................................................................668． 1． 3 住宿接待設(shè)施規(guī)劃 ............................................................................................678．2 交通規(guī)劃...............................................................................................