管理學(xué)]管理信息系統(tǒng)英文版課程及答案-展示頁
2025-01-27 19:15本頁面
【正文】 iness Today ? 戴爾計算機公司 ：直銷與個性化服務(wù)的典范 ? 向企業(yè)銷售 :5,000家美國公司服務(wù)的 “ 首頁 ” 計劃。 ? 1995年經(jīng)營成本占銷售額的 %（世界上大多數(shù)零售商的經(jīng)營成本在 40%以上） ? 手段 ：擁有世界上最大的私有衛(wèi)星系統(tǒng)，與 3800家供貨商實現(xiàn)計算機聯(lián)網(wǎng)。 ? 宗旨：幫顧客節(jié)省每一分錢。 1995年銷售額已達 936億美元，列美國最大企業(yè)排名第四位， 2022年市值 2567億美元，列世界第 7位， 2022年世界500強名列第一。 32 million Americans read blogs ? Inter advertising continues to grow at more than 30 percent per year ? New laws require businesses to store more data for longer periods ? Changes in business result in changes in jobs and careers How Information Systems Are Transforming Business ? Operational excellence 卓越的運營 ? New products, services, and business models ? Customer and supplier intimacy 密切客戶和供應(yīng)商的聯(lián)系 ? Improved decision making ? Competitive advantage ? Survival Business Objectives of Information Systems The Role of Information Systems in Business Today Operational Excellence: ? Improved efficiency results in higher profitability ? Information systems and technologies help to improve higher levels of efficiency and productivity ? WalMart (沃爾瑪 ） is the champion of bining information systems and best business practices to achieve operational efficiency— and $285 billion in sales in 2022 ? WalMart is the most efficient store in the world as a result of digital links between its suppliers and stores The Role of Information Systems in Business Today ? WalMart是近 20年來美國發(fā)展最快的零售商。 ? TAL的系統(tǒng)在目前產(chǎn)品價格競爭激烈、制造成本上升和利潤率不斷降低的情況下，保持了令人驚訝高效率和低成本。 ? TAL運用其強大的信息系統(tǒng)進行新款襯衫的產(chǎn)品設(shè)計和市場測試。 ? 交給 TAL生產(chǎn)其襯衫后，其庫存量為 零 。 ? 之前杰西 .潘尼要使其倉庫保持 6個月 的庫存量，門店要保持 3個月 的庫存量。發(fā)送精確率達到 100% ? TAL是世界上最大的襯衫生產(chǎn)商。 ? 制造商直接將襯衫發(fā)往杰西 .潘尼的各個門店，不需經(jīng)過杰西 .潘尼的倉庫。 OBJECTIVES (Continued) Major League Baseball Hits a Home Run with Information Systems ? Problem: Declining revenue from traditional sales channels, declining customer base, increasing ，客戶群減少，成本升高 ? Solutions: MLB Web sites and cell phone ticketing enable electronic ticketing and delivery of online information and games, which increase sales. Major League Baseball Hits a Home Run with Information Systems（ continue） ? SAS customer analysis software and Web site tracking tools help identify good sales prospects（潛在顧客） . ? Demonstrates IT’s role in reducing cost, opening new sales channels, and building munity with customers. ? Illustrates the emerging digital firm landscape where businesses can use tools to analyze critical data. ? (杰西 .潘尼） ? 顧客在 杰西 .潘尼 的門店購買襯衫后，其銷售記錄會傳遞到香港的 TAL服裝公司 （通過收集其襯衫 POS數(shù)據(jù)） ? 之后 TAL公司運行其計算機模型決策生產(chǎn)襯衫尺寸、型號及顏色。1 Chapter Busines
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