管理學(xué)]管理信息系統(tǒng)英文版課程及答案-wenkub
2023-02-02 19:15:13 本頁面
【正文】 higher levels of efficiency and productivity ? WalMart (沃爾瑪 ） is the champion of bining information systems and best business practices to achieve operational efficiency— and $285 billion in sales in 2022 ? WalMart is the most efficient store in the world as a result of digital links between its suppliers and stores The Role of Information Systems in Business Today ? WalMart是近 20年來美國發(fā)展最快的零售商。 ? 宗旨：幫顧客節(jié)省每一分錢。 通訊支持(COMMUNICATIONS SUPPORT) 配銷中心 供應(yīng)商 供應(yīng)商支付 WALMAT總部 財(cái)務(wù)(FINANCING) 衛(wèi)星通訊 零售商店 POS數(shù)據(jù) (Pointofsale data) 組織學(xué)習(xí) (Organizational Learning) 視訊聯(lián)接（ VIDEO LINK） POS數(shù)據(jù) (Pointofsale data) WALMAT供應(yīng)鏈 Partner ? Information systems and technologies enable firms to create new products, services, and business models ? A business model includes how a pany produces, delivers, and sells its products and services ? The music industry has seen drastic changes in business models in recent years ? Apple has been very successful at introducing new products and adopting a new business model New products, services, and business models: The Role of Information Systems in Business Today ? Customers who are served well bee repeat customers who purchase more ? Close relationships with suppliers result in lower costs ? The Mandarin Oriental （ 文華東方酒店 ） in Manhattan uses information systems and technologies to foster（ 培養(yǎng) ） an intimate relationship with its customers including keeping track of their preferences ? JC Penney uses information systems to enhance its relationship with its supplier in Hong Kong Customer and supplier intimacy: The Role of Information Systems in Business Today ? A pany’s bottom line can be hurt by managers being swamped with data that are neither timely nor helpful, forcing them to use guesswork ? Realtime data have improved the ability of managers to make decisions ? Verizon uses a Webbased digital dashboard to update managers with realtime data on customer plaints, work performance, and line outages Improved decision making: The Role of Information Systems in Business Today ? Achieving the previously mentioned business objectives often leads to petitive advantage ? Advantages over petitors include charging less for superior products, better performance, and better response to suppliers and customers ? Dell Computer is one of the best examples of establishing petitive advantage as the pany has continued to be profitable during a time when PC prices have been falling steadily Competitive advant
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號-1