管理學(xué)]管理信息系統(tǒng)英文版課程及答案(編輯修改稿)
2025-02-14 19:15 本頁面
【文章內(nèi)容簡(jiǎn)介】 in Hong Kong Customer and supplier intimacy: The Role of Information Systems in Business Today ? A pany’s bottom line can be hurt by managers being swamped with data that are neither timely nor helpful, forcing them to use guesswork ? Realtime data have improved the ability of managers to make decisions ? Verizon uses a Webbased digital dashboard to update managers with realtime data on customer plaints, work performance, and line outages Improved decision making: The Role of Information Systems in Business Today ? Achieving the previously mentioned business objectives often leads to petitive advantage ? Advantages over petitors include charging less for superior products, better performance, and better response to suppliers and customers ? Dell Computer is one of the best examples of establishing petitive advantage as the pany has continued to be profitable during a time when PC prices have been falling steadily Competitive advantage: The Role of Information Systems in Business Today ? 戴爾計(jì)算機(jī)公司 ：直銷與個(gè)性化服務(wù)的典范 ? 向企業(yè)銷售 :5,000家美國公司服務(wù)的 “ 首頁 ” 計(jì)劃。當(dāng)戴爾公司贏得一家有 400人以上的企業(yè)客戶時(shí)，它就為那家客戶建立首頁。首頁只不過是一套比較小的網(wǎng)頁，常常同客戶的內(nèi)聯(lián)網(wǎng)聯(lián)接 (銷售和租賃），讓獲準(zhǔn)的雇員在線配置個(gè)人計(jì)算機(jī)、付款、跟蹤交付的情況 —— 每天約有 500萬元的戴爾個(gè)人計(jì)算機(jī)以這種方式定貨。首頁讓客戶能即刻得到技術(shù)支持（再也不用在電話里等待?。c銷售人員聯(lián)系。 ? 向個(gè)人銷售 ：網(wǎng)上訂購、網(wǎng)上跟蹤、網(wǎng)上支付 ? Businesses may need to invest in information systems out of necessity ? Necessity arises from keeping up with petitors, such as when Citibank introduced ATMs ? Necessity also arises from federal and state regulations, such as the Toxic Substances Control Act and the SarbanesOxley Act Survival: The Role of Information Systems in Business Today ? 薩班－奧西利法案（ SOX）是 2022年，為響應(yīng)大型企業(yè) Enron以及 WorldCom的財(cái)務(wù)丑聞，保護(hù)股東以及普通民眾免于企業(yè)統(tǒng)計(jì)錯(cuò)誤和欺騙行為而制定的。這個(gè)法案由美國證券交易委員會(huì)（ SEC）執(zhí)行， SEC設(shè)置服從的底線并發(fā)布要求規(guī)則。薩班－奧西利法案不是商業(yè)行為，也不規(guī)定企業(yè)保存記錄的方法，而是規(guī)定哪個(gè)記錄該保存多長時(shí)間。這一立法不僅影響了公司的財(cái)務(wù)部分，還影響了其工作為存儲(chǔ)公司電子記錄的 IT部門。薩班－奧西利法案指出所有商業(yè)紀(jì)錄，包括電子記錄以及電子消息，都必須保存 “ 至少五年 ” ，不遵循法案則會(huì)得到罰款、監(jiān)禁或兩者。 IT部門逐漸面臨一個(gè)挑戰(zhàn) 高效創(chuàng)建并維護(hù)公司記錄檔案以滿足法案提出的要求。 Interactive Session: Business Objectives In your experience, what firms have achieved: Operational excellence New products, services, and business models Customer and supplier intimacy Improved decision making Competitive advantage Survival Did information systems and technologies play a role in these achievements? Perspectives on Information Systems and Information Technology ? Information technology is the hardware and software a business uses to achieve its objectives What Is an Information System? Information Systems ? A set of interrelat
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