管理學(xué)]管理信息系統(tǒng)英文版課程及答案-文庫吧
2025-01-03 19:15 本頁面
【正文】 inues to grow at more than 30 percent per year ? New laws require businesses to store more data for longer periods ? Changes in business result in changes in jobs and careers How Information Systems Are Transforming Business ? Operational excellence 卓越的運營 ? New products, services, and business models ? Customer and supplier intimacy 密切客戶和供應(yīng)商的聯(lián)系 ? Improved decision making ? Competitive advantage ? Survival Business Objectives of Information Systems The Role of Information Systems in Business Today Operational Excellence: ? Improved efficiency results in higher profitability ? Information systems and technologies help to improve higher levels of efficiency and productivity ? WalMart (沃爾瑪 ） is the champion of bining information systems and best business practices to achieve operational efficiency— and $285 billion in sales in 2022 ? WalMart is the most efficient store in the world as a result of digital links between its suppliers and stores The Role of Information Systems in Business Today ? WalMart是近 20年來美國發(fā)展最快的零售商。 70年代公司年銷售額只有 4000萬美元。 1995年銷售額已達 936億美元，列美國最大企業(yè)排名第四位， 2022年市值 2567億美元，列世界第 7位， 2022年世界500強名列第一。 ? 理念 ：創(chuàng)始人沃爾頓先生倡導(dǎo)的盡量降低經(jīng)營成本，實行低價銷售。 ? 宗旨：幫顧客節(jié)省每一分錢。 ? 口號：天天平價，始終如一。 ? 1995年經(jīng)營成本占銷售額的 %（世界上大多數(shù)零售商的經(jīng)營成本在 40%以上） ? 手段 ：擁有世界上最大的私有衛(wèi)星系統(tǒng)，與 3800家供貨商實現(xiàn)計算機聯(lián)網(wǎng)?？偛康挠嬎銠C系統(tǒng)與 16個發(fā)貨中心以及 1000多家商店連接，做到即時銷售，大大壓縮產(chǎn)品時間成本，減少庫存風(fēng)險，加速資金周轉(zhuǎn) 。 通訊支持(COMMUNICATIONS SUPPORT) 配銷中心 供應(yīng)商 供應(yīng)商支付 WALMAT總部 財務(wù)(FINANCING) 衛(wèi)星通訊 零售商店 POS數(shù)據(jù) (Pointofsale data) 組織學(xué)習(xí) (Organizational Learning) 視訊聯(lián)接（ VIDEO LINK） POS數(shù)據(jù) (Pointofsale data) WALMAT供應(yīng)鏈 Partner ? Information systems and technologies enable firms to create new products, services, and business models ? A business model includes how a pany produces, delivers, and sells its products and services ? The music industry has seen drastic changes in business models in recent years ? Apple has been very successful at introducing new products and adopting a new business model New products, services, and business models: The Role of Information Systems in Business Today ? Customers who are served well bee repeat customers who purchase more ? Close relationships with suppliers result in lower costs ? The Mandarin Oriental （ 文華東方酒店 ） in Manhattan uses information systems and technologies to foster（ 培養(yǎng) ） an intimate relationship with its customers including keeping track of their preferences ? JC Penney uses information systems to enhance its relationship with its supplier
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