【正文】
prise39。 文章主要探討了我國(guó)中小型企業(yè)的發(fā)展現(xiàn)狀和管理上存在的問(wèn)題,從市場(chǎng)營(yíng)銷,績(jī)效考核,企業(yè)文化三個(gè)角度分析了在實(shí)際的管理活動(dòng)中,中小企業(yè)應(yīng)該怎樣操作,在大的社會(huì)競(jìng)爭(zhēng)壓力下,通過(guò)管理的有效改善去獲得合適的市場(chǎng)地位和理想的投資回報(bào)。因此,研究中小企業(yè)的企業(yè)管理問(wèn)題既有理論意義又有實(shí)際價(jià)值。0北方民族大學(xué)學(xué)院輔修學(xué)士學(xué)位論文 論 文 題 目 : 我 國(guó) 中 小 企 業(yè) 的 管 理 現(xiàn) 狀 及 分 析 院(部)名 稱: 信息與計(jì)算科學(xué)學(xué)院 學(xué) 生 姓 名: 高杰 專 業(yè): 信息與計(jì)算科學(xué) 學(xué) 號(hào): 20220391 指導(dǎo)教師姓名: 論文提交時(shí)間: 2022 年 12 月 論文答辯時(shí)間: 學(xué)位授予時(shí)間: 1北方民族大學(xué)教務(wù)處制 摘 要 在生產(chǎn)能力普遍過(guò)剩的現(xiàn)代,人們的注意力普遍集中在大企業(yè)、名牌產(chǎn)品的成功運(yùn)作上,中小企業(yè)的發(fā)展沒(méi)有受到足夠的重視。大多數(shù)中小企業(yè)的管理活動(dòng)缺少理論指導(dǎo),是在比較盲目的狀態(tài)下進(jìn)行的。而且在我國(guó),中小企業(yè)是國(guó)名經(jīng)濟(jì)結(jié)構(gòu)中重要組成部分,在部分省份數(shù)量眾多經(jīng)營(yíng)領(lǐng)域廣泛的中小企業(yè)更是區(qū)域經(jīng)濟(jì)發(fā)展的中堅(jiān)力量,中小企業(yè)的發(fā)展在一定程度上決定著我國(guó)經(jīng)濟(jì)發(fā)展的總體水平。關(guān)鍵詞:中小企業(yè) 發(fā)展 企業(yè)管理 分析 建議The status and analysis of the small and mediumsized enterprises in China 高杰 A B S T R A C T In the modern production ability mon surplus, marketing people, but the mon people39。s marketing activities, lack of theoretical guidance in parison to the condition of the blind. Therefore, the study of the small and mediumsized enterprise marketing problems existing theoretical significance and practical value. the small and mediumsized enterprises is the name is an important part in the economic structure, in some provinces of numerous business areas of small and mediumsized enterprises is the backbone of the regional economic development, the development of small and mediumsized 2enterprises in a certain extent determines the overall level of economic development in China. This paper mainly probes into the status of the development of small and mediumsized enterprises in our country and the existing problems in the management. It is based from the market marketing, performance appraisal and the enterprise culture in the practical management activities of mediumsized enterprises to discauss the small and mediumsized enterprises how to get the right market position and ideal investment returns through the effectively improvement of management during the great social pressures in petition. [Keywords]: Small and mediumsized enterprise, Development, Enterprise