【正文】 iod. With an ageing population trend is more and more serious, the social security pension accounts serious deficit, mercial life insurance has bee one of the main way to solve the problem of national pension, taikang as a national large insurance pany, taikang in shijiazhuang branch as one of its branches, taikang in shijiazhuang branch development strategy formulation also became a major problem like me, I hope this article on the development of taikang shijiazhuang branch in help. Key words: Shijiazhuang city； Taikang life； Development strategy 石家莊經(jīng)濟學(xué)院本科生畢業(yè)論文 1 緒論 國務(wù)院于 2021 年 6 月 15 日頒發(fā)了《國務(wù)院關(guān)于保險業(yè)改革發(fā)展的若干意見》，其中明確指出支持保險機構(gòu)參股、控股部分管理水平較高、經(jīng)營效益較好、擁有客戶資源的商業(yè)銀行。 關(guān)鍵詞 ： 石家莊市；泰康人壽；發(fā)展戰(zhàn)略 ABSTRACT Taikang shijiazhuang central branch was established in April 16, 2021. For thirteen years, shijiazhuang in adhering to the lixin in mind, responsible enterprise culture idea, adhere to the good faith management, provide convenient and efficient service to its clients, effectively improve the credibility and prestige in society, realize the greatleapforward development. But along with the rapid development at the same time, the shortings of taikang shijiazhuang branch in the more serious. Compared with the developed countries, China39。中國作為一個十三億的人口大國，保險需求是巨大的，目前我國保險業(yè)正處于迅猛發(fā)展時期。但伴隨迅猛發(fā)展的同時泰康石家莊中支的種種弊端也日愈嚴重。 石家莊經(jīng)濟學(xué)院本科生畢業(yè)論文 本科生畢業(yè)設(shè)計（論文） 題 目 泰康石家莊中心支公司 業(yè)務(wù) 發(fā)展戰(zhàn)略研究 姓 名 馬濤 學(xué) 號 411104000326 學(xué) 院 商學(xué)院 專 業(yè) 工商管理 指導(dǎo)教師 王彥博 2021 年 5 月 23 日 石家莊經(jīng)濟學(xué)院本科生畢業(yè)論文 目 錄 1 緒論 ............................................................................................................................................. 4 論文研究的背景 ....................................................................................................................... 4 論文研究的意義 ....................................................................................................................... 4 文獻綜述 ................................................................................................................................... 4 國外文獻綜述 ........................................................................................................................ 4 國內(nèi)文獻綜述 ........................................................................................................................ 5 論文研究的內(nèi)容及思路 ........................................................................................................... 5 研究內(nèi)容 ................................................................................................................................ 5 研究思路 ................................................................................................................................ 6 2 戰(zhàn)略環(huán)境分析 ..................................................................................................... 6 外部環(huán)境分析 ........................................................................................................................... 6 外部宏觀環(huán)境分析 ................................................................................................................ 6 產(chǎn)業(yè)環(huán)境分析 ........................................................................................................................ 8 內(nèi)部環(huán)境分析 ......................................................................................................................... 10 公司財務(wù)狀況分析 .............................................................................................................. 10 公司產(chǎn)品解析 ...................................................................................................................... 10 公司營銷能力分析 .............................................................................................................. 11 公司人力資源分析 .............................................................................................................. 11 3 泰康石家莊中支的 SWOT 分析 ......................................................................... 11 機遇分析 ................................................................................................................................. 11 挑戰(zhàn)分析 ................................................................................................................................. 12 優(yōu)勢分析 ................................................................................................................................. 12 劣勢分析 ..................................................................