【正文】 ...................20 四川旅游資源的優(yōu)勢 ...................................................................................20 四川旅游資源的特點(diǎn) ................................................................................21 旅游資源類型多、分布廣 ......................................................................21 自然景觀獨(dú)具特色、品位高 ..................................................................21 生物種類繁多，珍稀動(dòng)植物保存豐富，為生態(tài)旅游提供了基礎(chǔ) .......22 人文旅游資源底蘊(yùn)深厚 ..........................................................................23 四 、四川旅游業(yè)的現(xiàn)狀 ..............................................................................................24 好的一面 ......................................................................................................24 四川的風(fēng)景種類齊全 , 品位高、分布廣 ..............................................24 有很好的基礎(chǔ) ...........................................................................................24 綿 陽 職 業(yè) 技 術(shù) 學(xué) 院 畢 業(yè) 論 文 3 不好 的 一面 ...................................................................................................24 旅游很分散，多以點(diǎn)的形式 ....................................................................24 認(rèn)識 上有差距 , 政策支持的力度不夠 ...................................................25 五 、 四川 旅游資源開發(fā)中存在的問題 .......................................................................26 旅游資源的非持續(xù)利用 ............................................................................26 旅游管理體制不健全 ................................................................................26 旅游基礎(chǔ)設(shè)施建設(shè)差 ................................................................................26 旅游商品制作簡陋，缺乏特色 ................................................................27 旅游服務(wù)質(zhì)量差 ..........................................................................................27 成都未發(fā)揮出樞紐城市與文化中心作用 ..................................................27 六、四川 旅游資源開發(fā)的轉(zhuǎn)型 ...................................................................................28 由粗放型向精細(xì)化轉(zhuǎn)變 ..............................................................................28 由單點(diǎn)式向系統(tǒng)化轉(zhuǎn)變 ........................................................................... 30 由簡單化向生態(tài)化轉(zhuǎn)變 ............................................................................32 七 、 四川 旅游資源開發(fā)策略 與經(jīng)營 ...........................................................................32 加大旅游投入 , 改善旅游基礎(chǔ)設(shè)施 ..........................................................32 強(qiáng)化宣傳促銷 , 提高旅游地知名度 ........................................................33 加快人才培養(yǎng) , 優(yōu)化旅游管理 ................................................................34 開發(fā)旅游商品 , 促進(jìn)旅游發(fā)展購物、餐飲是游客重要的旅游需求 .......34 推陳出新 , 創(chuàng)造新的旅游吸引點(diǎn) ..............................................................35 創(chuàng)新旅游開發(fā)模式 , 打造旅游精品 ........................................................36 加強(qiáng)區(qū)域合作 , 發(fā)展新的旅游增長極 ....................................................36 八 、結(jié)束語 ...................................................................................................................37 九、參考文獻(xiàn) ..............................................................................................................38 十、致 謝 ....................................................................................................................40 綿 陽 職 業(yè) 技 術(shù) 學(xué) 院 畢 業(yè) 論 文 4 論 四川 人文旅游資源開發(fā)與經(jīng)營 摘要 旅游業(yè)已成為國民經(jīng)濟(jì)的重要支柱之一，旅游業(yè)這個(gè)從前有著“無煙綠色工業(yè)” 美譽(yù)的朝陽產(chǎn)業(yè)在世界范圍內(nèi)迅速發(fā)展。但由于長期以來旅游業(yè)的發(fā)展缺乏系統(tǒng)的理論指導(dǎo)，忽視旅游業(yè)的可持續(xù)發(fā)展，過分強(qiáng)調(diào)對自然資源的開發(fā)，過于注重眼前的經(jīng)濟(jì)效益，導(dǎo)致旅游業(yè)發(fā)展中片面對 旅游資源的無序開發(fā)和利用、盲目建設(shè)旅游基礎(chǔ)設(shè)施、無節(jié)制的擴(kuò)大旅游活動(dòng)規(guī)模，使當(dāng)前旅游業(yè)面臨著景區(qū)旅游資源遭到破壞、生態(tài)環(huán)境日益惡化、傳統(tǒng)文化價(jià)值衰退等一系列問題。 現(xiàn)在旅游業(yè)內(nèi)人士和專家學(xué)者已經(jīng)認(rèn)識到這個(gè)問題，開始把旅游可持續(xù)發(fā)展作為最重要的課題對待。同時(shí) ,人們開始強(qiáng)調(diào)文化是旅游業(yè)的靈魂，旅游本身是一項(xiàng)文化型產(chǎn)業(yè)，從而重視開發(fā)人文旅游資源，發(fā)展文化 旅游，提出發(fā)展文化旅游來實(shí)現(xiàn)旅游可持續(xù)發(fā)展。其中包括文化古跡、名人遺跡、園林、民族風(fēng)情、革命遺址、特種工藝、文化娛樂場所以及文化藝術(shù)、民族習(xí)俗、城鄉(xiāng)建設(shè)等。作為一種人文旅游資源，其分布較少受到時(shí)間和空間的限制和各種條件的影響， 甚至可以根據(jù)需要來移動(dòng)和復(fù)制。因?yàn)?，文化的?chuàng)造與再創(chuàng)造，豐富與光大是隨著民族、國家、社會(huì)歷史的發(fā)展而延續(xù)和發(fā)展的。 四川 文化人文旅游資源具有歷史悠久、底蘊(yùn)深厚，類型多樣、種類豐富，內(nèi)涵豐富、文化厚重，區(qū)帶結(jié)合、相對集中，融于生態(tài)、和諧統(tǒng)一等特征。 關(guān)鍵詞 : 四川 人文旅游資源 旅游可持續(xù)發(fā)展 開發(fā) 經(jīng)營 綿 陽 職 業(yè) 技 術(shù) 學(xué) 院 畢 業(yè) 論 文 6 The development and management of Sichuan humanistic tourism resources Abstract:Tourism has bee one of the important pillars of the national economy, the tourism industry of the past, a smokefree green industry reputation as a sunrise industry in the world to develop rapidly. However, due to the lack of longterm development of the tourism industry of theoretical guidance system to ignore the sustainable development of the tourism industry, too much emphasis on the development of natural resources, too much focus on the immediate economic benefits, resulting in the development of tourism in the film face of the disorder in the development of tourism resources and the use of blindly building tourism infrastructure,uncontrolled expansion of the scale of tourism activities, so that the current tourism industry is faced with the destruction of scenic tourism resources, the deteriorating ecological environment, the traditional cultural values of a range of issues, such as a recession. The tourism industry in urgent need of a path of sustainable development. Now the tourism industry and experts and scholars have recognized this problem, began to sustainable development of tourism as the most important treatment of the subject. In recent years, many scholars put forward the development of ecotourism to achieve sustainable tourism development, and stressed the need not to disrupt the ecosystems, ecological awareness, ecological protection, to achieve permanent harmony. At the same time, people are beginning to put emphasis on culture is the soul of the tourism industry,tourism itself is a culturebased industries in order to attach importance to the development of tourism