【正文】 , atmospheric, grade nor has Chen Ou Ti” followup effect, those plain words often lead to most targets resonance. My advertisement design inspiration and concept is inspired by the above trend and I choose “people” as “goods” to shoot an “speak for myself promotional advertisement. This is an age of innovation and pluralistic, and an era everyone can speak for themselves. Key words: AD copy； speak for myself； novelty； social media 目 錄 III 目 錄 摘 要 .............................................................................................................................. I Abstract ............................................................................................................................II 第 1章 緒論 ................................................................................................................... 1 . 研 究背景 .......................................................................................................... 1 . 研究意義 .......................................................................................................... 1 第 2章 廣告概論 ............................................................................................................ 2 . 什么是廣告？ ................................................................................................... 2 . 廣告的傳播媒介 ............................................................................................... 2 . 廣告?zhèn)鞑サ幕玖鞒? ........................................................................................ 3 . 廣告的表現(xiàn)要素 ............................................................................................... 3 . 廣告的分類 ...................................................................................................... 4 . 廣告的制作流程 ............................................................................................... 6 第 3章 廣告前期準(zhǔn)備 ...................................................................................................... 7 . 設(shè)備 ................................................................................................................. 7 . 小組分工 .......................................................................................................... 8 第 4章 前期準(zhǔn)備 ............................................................................................................................9 . 采景和道具的準(zhǔn)備 ............................................................................................ 9 . 分鏡頭腳本 ...................................................................................................... 9 第 5章 非線性編輯 ...................................................................................................... 12 . 非線性編輯 Nonlinear Edi .......................................................................... 12 . 利用 Final Cut Pro 進(jìn)行剪輯 ........................................................................ 12 . 蒙太奇手法 .................................................................................................... 13 . 視頻剪輯制作 ................................................................................................. 13 . 視頻剪輯 ............................................................................................. 13 . 制作過程 ............................................................................................. 13 第 6章 特效制作 .......................................................................................................... 16 . 音頻及旁白處理 ............................................................................................. 16 . 旁白字幕 ： .......................................................................................... 16 . 音頻后期制作 ...................................................................................... 16 . 合成字幕特效 ...................................................................................... 18 . 處理文字 ............................................................................................. 21 第 7章 結(jié)