論酒店市場客源選擇-展示頁
2024-09-11 10:31本頁面
【正文】 ............................. 1 Abstract .................................................................................................................. 2 引 言 ..................................................................................................................... 3 ............................................................................................................ 4 沈陽市凱賓斯基酒店簡介 ...................................................................... 4 宏觀經(jīng)濟(jì)環(huán)境分析 .................................................................................. 5 政治法律環(huán)境 ............................................................................... 5 自然環(huán)境 ....................................................................................... 6 社會人文環(huán)境 ............................................................................... 7 ............................................................................................................ 9 主要客戶類型 .......................................................................................... 9 商務(wù)客戶 ....................................................................................... 9 旅游客戶 ......................................................................................11 目標(biāo)市場選擇 .........................................................................................11 市場定位 ................................................................................................ 14 市場定位的含義 ......................................................................... 14 市場定位的目的 ........................................................................ 14 .......................................................................................................... 17 結(jié) 論 ................................................................................................................... 19 參考文獻(xiàn) ............................................................................................................. 20 沈陽大學(xué)科技工程學(xué)院 —— 畢業(yè)設(shè)計（論文） 1 摘 要 隨著經(jīng)濟(jì)的飛速發(fā)展和市場資源的日益豐富，酒店行業(yè)也進(jìn)入了一個高速發(fā)展的黃金時代。雖然 2020 年的金融危機(jī)給酒店行業(yè)帶來了巨大沖擊，但是隨著經(jīng)濟(jì)的復(fù)蘇，四、五星級酒店如雨后春筍般遍地開花，酒店行業(yè)面臨著前所未有的機(jī)遇和挑戰(zhàn)。 關(guān)鍵詞： 酒店營銷；市場客源；定位 沈陽大學(xué)科技工程學(xué)院 —— 畢業(yè)設(shè)計（論文） 2 Abstract With the rapid development of the economy and the market resources, the hotel industry has entered a rapid development of the golden age. Although the 2020 financial crisis has brought enormous impact to hotel industry, but with the economic recovery, such as bamboo shoots after a spring rain as four or five Stars Hotel blossom everywhere, the hotel industry is confronted with hitherto unknown opportunities and challenges. In such a plex and petitive environment, want to maintain the relative petitive advantage, market positioning tourist hotel marketing strategy must be prudent and flexible, can remain invincible in the fierce petition in the market. Keywords: Hotel marketing。 positioning 沈陽大學(xué)科技工程學(xué)院 —— 畢業(yè)設(shè)計（論文） 3 引 言 近年來，我國的旅游業(yè)蓬勃發(fā)展，作為旅游業(yè)發(fā)展的
環(huán)評公示相關(guān)推薦
鄂ICP備17016276號-1