西安雁塔路365街區(qū)mall商業(yè)項(xiàng)目總體定位及規(guī)劃設(shè)計(jì)方案-展示頁(yè)
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【正文】 .............................................................................................. 5 2. 招商原則 ............................................................................................................ 6 2． 1先易后難，近遠(yuǎn)并進(jìn) ............................................................................................. 6 2． 2先形象 ,后功能 ..................................................................................................... 6 2． 3主力店先行，輔助店隨后 ...................................................................................... 7 2． 4 同業(yè)差異，異業(yè)互補(bǔ) ............................................................................................ 7 2． 5保證開業(yè)，持續(xù)優(yōu)化 ............................................................................................. 7 2． 6借力打力，以線帶面 ............................................................................................. 7 3. 招商目標(biāo) ............................................................................................................ 7 4. 招商 形式 ............................................................................................................ 8 4． 1點(diǎn)對(duì)點(diǎn)招商 ........................................................................................................... 8 4． 2會(huì)議招商 .............................................................................................................. 8 4． 3定點(diǎn)招商 .............................................................................................................. 8 4． 4公開招商 .............................................................................................................. 8 5. 目標(biāo)租戶名單 ..................................................................................................... 8 5． 1百貨 ..................................................................................................................... 8 5． 2超市 ..................................................................................................................... 9 5． 3電影院 .................................................................................................................. 9 5． 4專業(yè)店 .................................................................................................................. 9 5． 5品牌旗艦店 ........................................................................................................... 9 5． 6專賣店 .................................................................................................................. 9 地產(chǎn)江湖 —— 數(shù)十萬(wàn)份專業(yè)資料任你下載，資深操盤手隨時(shí)交流！ 地產(chǎn)江湖 —— 數(shù)十萬(wàn)份專業(yè)資料任你下載，資深操盤手隨時(shí)交流！ 5． 7餐飲 ..................................................................................................................... 9 5． 8娛樂(lè) ................................................................................................................... 10 5． 9酒店 ................................................................................................................... 10 5． 10步行街 .............................................................................................................. 10 6. 招商策略 .......................................................................................................... 10 7. 招商管理 .......................................................................................................... 12 【第二部分】 銷售策略 ................................................................................................... 12 1. 銷售總體策略及推售思路 ..
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