基于社交網(wǎng)絡(luò)的企業(yè)營銷策略研究畢業(yè)論文-展示頁
2024-09-09 17:29本頁面
【正文】 m the internal anization and the development of new marketing model. Development of social works influence people39。s petitiveness in the market. KEY WORDS Social work。 Marketing strategies 3 目 錄 摘 要 .......................................................................................................................................... 1 ABSTRACT ......................................................................................................................................... 2 前言 .................................................................................................................................................. 4 1 社交網(wǎng)絡(luò) 的研究現(xiàn)狀 ................................................................................................................... 4 社交網(wǎng)絡(luò)的含義 .................................................................................................................... 4 社交網(wǎng)絡(luò)的功能和價值 ......................................................................................................... 5 社交網(wǎng)絡(luò)的特點 .................................................................................................................... 5 社交網(wǎng)絡(luò)平臺的分類 ............................................................................................................. 5 2 社交 網(wǎng)絡(luò)營銷 分析 ...................................................................................................................... 6 社交網(wǎng)絡(luò)營銷的特點 ............................................................................................................. 6 社交網(wǎng)絡(luò)營銷的優(yōu)勢 ............................................................................................................. 7 社交網(wǎng)絡(luò)營銷的不足 ............................................................................................................. 7 3 企業(yè)社交網(wǎng)絡(luò)營銷策略建議 ........................................................................................................ 8 推出合適話題 ........................................................................................................................ 8 制作合適內(nèi)容 ........................................................................................................................ 9 找到合適的平臺 .................................................................................................................... 9 聚集用戶群 .......................................................................................................................... 10 效果評估 ............................................................................................................................. 11 4 結(jié)論 .......................................................................................................................................... 11 參考文獻 ........................................................................................................................................ 12 致謝 .......................
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