試析餐飲團(tuán)購(gòu)的優(yōu)勢(shì)和風(fēng)險(xiǎn)畢業(yè)論文-展示頁(yè)
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【正文】 ............................... 13 總結(jié) ...................................................................... 14 參考文獻(xiàn) .................................................................. 15 成都信息工程學(xué)院銀杏酒店管理學(xué)院本科畢業(yè)論文 1 引言 改革開放三十年來(lái)，餐飲業(yè)作為我國(guó)第三產(chǎn)業(yè)中的一個(gè)傳統(tǒng)服務(wù)性行業(yè)，始終保持著旺盛的增長(zhǎng)勢(shì)頭，取得了突飛猛進(jìn)的發(fā)展，展現(xiàn)出繁榮興旺的新局面。1 窩窩團(tuán)購(gòu)的現(xiàn)狀 .................................................... 11 52 餐飲 團(tuán)購(gòu)有哪些風(fēng)險(xiǎn)。1 餐飲團(tuán)購(gòu)存在的優(yōu)勢(shì)。5 餐飲團(tuán)購(gòu)適合的人群。4 國(guó)內(nèi)主流的餐飲團(tuán)購(gòu)網(wǎng)站。3 餐飲團(tuán)購(gòu)的現(xiàn)狀。2 餐飲團(tuán)購(gòu)的目的和特點(diǎn)。1 什么是團(tuán)購(gòu)，什么是餐飲團(tuán)購(gòu)。2 C2B 模式的特性 ..................................................... 1 1t adapt to the consumer tastes and consumption habits of rapid change. And as consumers can only be provided by the operator in the restaurant meal, and not the be fond of according to oneself to choose. The catering industry is also changing the news occlusion faults, active increase munication. So using new technology to broaden the traditional restaurant industry development marketing business model and the management pattern, the bulk of catering to improve the petitiveness of enterprises and improve enterprise39。s catering industry every year grow at around 18%, is developing speed 2 times GDP, can say the whole food market development trend is good. But petition is intense, business difficult for has bee the restaurant industry39。 關(guān)鍵 詞： 餐飲團(tuán)購(gòu)、信息、消費(fèi) 成都信息工程學(xué)院銀杏酒店管理學(xué)院本科畢業(yè)論文 II Also the advantage of bulk catering and risk analysis Abstract: the ancients have cloud saying, fully explain the diet is the human survival book, no matter in the future man does point to social progress, food for days status still can not be changed. But in the same place at the same time, with the continuous development of society progress, all kinds of new taste, new technology, new product of the birth of the influence on the feed in change, people from the past desire to eat, to eat well, now and in the future to eat healthy. The Times is a rapid development of the information era, with the rapid development of China39。于是采用新技術(shù)來(lái)開展?fàn)I銷拓寬傳統(tǒng)的餐飲業(yè)經(jīng)營(yíng)模式和管理模式，利用餐飲團(tuán)購(gòu)來(lái)提高企業(yè)的競(jìng)爭(zhēng)力及提高企業(yè)的知名度。而消費(fèi)者也只能是在餐飲經(jīng)營(yíng)者所提供飯菜，而無(wú)法根據(jù)自己的喜好去選擇。但“競(jìng)爭(zhēng)激烈，生意難作”也成了餐飲業(yè)的“流行病”。這個(gè)時(shí)代是一個(gè)信息化迅速發(fā)展的時(shí)代，隨著我國(guó)國(guó)民經(jīng)濟(jì)的快速發(fā)展，居民的收入水平越來(lái)越高，餐飲消費(fèi)需求日益旺盛，營(yíng)業(yè)額一直保持較強(qiáng)的增長(zhǎng)勢(shì)頭。成都信息工程學(xué)院銀杏酒店管理學(xué)院本科畢業(yè)論文 I 試析餐飲團(tuán)購(gòu)的優(yōu)勢(shì)和風(fēng)險(xiǎn) 摘要 ：古人有云“民以食為天”，充分說(shuō)明飲食是人類的生存之本，不論將來(lái)人類社會(huì)進(jìn)步到何種地步，“以食為天”的地位依然是無(wú)法改變的。但是在地位不變的同時(shí)，隨著社會(huì)的不斷發(fā)展進(jìn)步，各種新的口味、新的技術(shù)、新的產(chǎn)品的誕生，紛紛影響著“食”發(fā)生改變，人們?cè)竿麖倪^(guò)去的吃飽、到現(xiàn)在的吃好、以及將來(lái)吃得健康。據(jù)統(tǒng)計(jì)，近五年來(lái)，我國(guó)餐飲業(yè)每年都以 18%左右的速度 增長(zhǎng)，是 GDP 發(fā)展速度的 2 倍，可以說(shuō)整個(gè)餐飲市場(chǎng)發(fā)展態(tài)勢(shì)良好。經(jīng)營(yíng)者的營(yíng)銷觀念漸漸在現(xiàn)在網(wǎng)絡(luò)的影響下越來(lái)越信息化，因?yàn)楹?jiǎn)單依靠自己的主觀來(lái)判斷消費(fèi)者的需求，無(wú)法適應(yīng)消費(fèi)者口味和消費(fèi)習(xí)慣的快速變化。餐飲行業(yè)也在改變業(yè)內(nèi)的消息閉塞的缺點(diǎn)，主動(dòng)增加溝通。讓更多的顧客知道這個(gè)餐飲品牌。s national economy, the ine level of resident more and more high, food consumption demand is gradually exuberant, turnover has maintained strong growth momentum. According to statistics, nearly five years, China39。s epidemic. Operators in the marketing concept is now under the influence of work is more and more information, because simple depend on their own subjective judgment to the demand of the consumers, can39。s popularity. Let more customers know this brand catering. Keywords: catering group buying information consumption 成都信息工程學(xué)院銀杏酒店管理學(xué)院本科畢業(yè)論文 III 目錄 引言 ....................................................................... 1 電子商務(wù) C2B交易模式 ....................................
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