試析餐飲團購的優(yōu)勢和風(fēng)險畢業(yè)論文-展示頁
2024-09-07 20:13本頁面
【正文】 ............................... 13 總結(jié) ...................................................................... 14 參考文獻 .................................................................. 15 成都信息工程學(xué)院銀杏酒店管理學(xué)院本科畢業(yè)論文 1 引言 改革開放三十年來，餐飲業(yè)作為我國第三產(chǎn)業(yè)中的一個傳統(tǒng)服務(wù)性行業(yè)，始終保持著旺盛的增長勢頭，取得了突飛猛進的發(fā)展，展現(xiàn)出繁榮興旺的新局面。1 窩窩團購的現(xiàn)狀 .................................................... 11 52 餐飲 團購有哪些風(fēng)險。1 餐飲團購存在的優(yōu)勢。5 餐飲團購適合的人群。4 國內(nèi)主流的餐飲團購網(wǎng)站。3 餐飲團購的現(xiàn)狀。2 餐飲團購的目的和特點。1 什么是團購，什么是餐飲團購。2 C2B 模式的特性 ..................................................... 1 1t adapt to the consumer tastes and consumption habits of rapid change. And as consumers can only be provided by the operator in the restaurant meal, and not the be fond of according to oneself to choose. The catering industry is also changing the news occlusion faults, active increase munication. So using new technology to broaden the traditional restaurant industry development marketing business model and the management pattern, the bulk of catering to improve the petitiveness of enterprises and improve enterprise39。s catering industry every year grow at around 18%, is developing speed 2 times GDP, can say the whole food market development trend is good. But petition is intense, business difficult for has bee the restaurant industry39。 關(guān)鍵 詞： 餐飲團購、信息、消費 成都信息工程學(xué)院銀杏酒店管理學(xué)院本科畢業(yè)論文 II Also the advantage of bulk catering and risk analysis Abstract: the ancients have cloud saying, fully explain the diet is the human survival book, no matter in the future man does point to social progress, food for days status still can not be changed. But in the same place at the same time, with the continuous development of society progress, all kinds of new taste, new technology, new product of the birth of the influence on the feed in change, people from the past desire to eat, to eat well, now and in the future to eat healthy. The Times is a rapid development of the information era, with the rapid development of China39。于是采用新技術(shù)來開展?fàn)I銷拓寬傳統(tǒng)的餐飲業(yè)經(jīng)營模式和管理模式，利用餐飲團購來提高企業(yè)的競爭力及提高企業(yè)的知名度。而消費者也只能是在餐飲經(jīng)營者所提供飯菜，而無法根據(jù)自己的喜好去選擇。但“競爭激烈，生意難作”也成了餐飲業(yè)的“流行病”。這個時代是一個信息化迅速發(fā)展的時代，隨著我國國民經(jīng)濟的快速發(fā)展，居民的收入水平越來越高，餐飲消費需求日益旺盛，營業(yè)額一直保持較強的增長勢頭。成都信息工程學(xué)院銀杏酒店管理學(xué)院本科畢業(yè)論文 I 試析餐飲團購的優(yōu)勢和風(fēng)險 摘要 ：古人有云“民以食為天”，充分說明飲食是人類的生存之本，不論將來人類社會進步到何種地步，“以食為天”的地位依然是無法改變的。但是在地位不變的同時，隨著社會的不斷發(fā)展進步，各種新的口味、新的技術(shù)、新的產(chǎn)品的誕生，紛紛影響著“食”發(fā)生改變，人們愿望從過去的吃飽、到現(xiàn)在的吃好、以及將來吃得健康。據(jù)統(tǒng)計，近五年來，我國餐飲業(yè)每年都以 18%左右的速度 增長，是 GDP 發(fā)展速度的 2 倍，可以說整個餐飲市場發(fā)展態(tài)勢良好。經(jīng)營者的營銷觀念漸漸在現(xiàn)在網(wǎng)絡(luò)的影響下越來越信息化，因為簡單依靠自己的主觀來判斷消費者的需求，無法適應(yīng)消費者口味和消費習(xí)慣的快速變化。餐飲行業(yè)也在改變業(yè)內(nèi)的消息閉塞的缺點，主動增加溝通。讓更多的顧客知道這個餐飲品牌。s national economy, the ine level of resident more and more high, food consumption demand is gradually exuberant, turnover has maintained strong growth momentum. According to statistics, nearly five years, China39。s epidemic. Operators in the marketing concept is now under the influence of work is more and more information, because simple depend on their own subjective judgment to the demand of the consumers, can39。s popularity. Let more customers know this brand catering. Keywords: catering group buying information consumption 成都信息工程學(xué)院銀杏酒店管理學(xué)院本科畢業(yè)論文 III 目錄 引言 ....................................................................... 1 電子商務(wù) C2B交易模式 ....................................
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