財務(wù)管理與財務(wù)分析運(yùn)營管理課件1-展示頁
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【正文】 gn process ? Receive work request ? Assemble team ? Prepare several designs ? Receive inputs from Account Executive ? Prepare final concept ? Revise concept per client’s inputs Media planning process ? Receive work request ? Prepare several media plans ? Receive inputs from Account Executive ? Prepare final plan ? Revise plan per client’s inputs 169。 2020 Pearson Education Processes ?Processes should add value. ?Processes can be broken down into subprocesses, which in turn can be broken down further. ?Any process that is part of a larger process is considered a “nested process.” ?Each process and each nested process has inputs and outputs. 169。 2020 Pearson Education Inputs Transformation Processes (Adding value) Outputs Operations Management is… “ The systematic design, direction and control of processes that transform inputs into services and products for internal, as well as external, customers.” 169。 2020 Pearson Education How Operations As a Competitive Weapon fits the Operations Management Philosophy Operations As a Competitive Weapon Operations Strategy Project Management Process Strategy Process Analysis Process Performance and Quality Constraint Management Process Layout Lean Systems Supply Chain Strategy Location Inventory Management Forecasting Sales and Operations Resource Planning Scheduling 169。169。 2020 Pearson Education Operations as a Competitive Weapon Chapter 1 169。 2020 Pearson Education FedEx ?Why are they successful? ?Fast ?Ontime deliveries ?Relatively low cost ?Technology in shipment tracking 169。 2020 Pearson Education Operations Management as a Function 169。 2020 Pearson Education External vs. Internal Customers ?External Customers are those who purchase the goods and services. ?Internal Customers are those who receive the output of others within the firm. They are part of the transformation process. Inputs from other processes Transformation Processes (Adding value) Outputs to Internal or to External customers 169。 2020
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