財(cái)務(wù)管理與財(cái)務(wù)分析運(yùn)營管理課件2-展示頁
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【正文】 sions to corporate strategy. ?It is the core of managing processes and value chains. 169。 2020 Pearson Education How Operations Strategy fits the Operations Management Philosophy Operations As a Competitive Weapon Operations Strategy Project Management Process Strategy Process Analysis Process Performance and Quality Constraint Management Process Layout Lean Systems Supply Chain Strategy Location Inventory Management Forecasting Sales and Operations Planning Resource Planning Scheduling 169。169。 2020 Pearson Education Operations Strategy Chapter 2 169。 2020 Pearson Education Starbucks ? If someone says, “Lets go out for coffee,” Starbucks often es to mind. ? Entrepreneur Howard Schultz had an operations strategy in mind in 1990 when he bought the 17store Seattle chain and turned it into a global success. ? Service strategy was key. ? Offering a variety of specialized products and services ? Inter access, phone ahead ordering, and CD burning, all in a socially interactive atmosphere ? Customer intimacy 169。 2020 Pearson Education CustomerDriven Operations Strategy ?Corporate strategy views the anization as a system of interconnected parts, each working with the others to achieve desired goals. ?Operations Strategy supports the corporate strategy and requires contin
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