外文翻譯--英格蘭南部丘陵地方旅游品牌的可持續(xù)發(fā)展-展示頁
2025-05-27 05:58本頁面
【正文】 explore this tangled web of ideas by considering how the priorities of tourism businesses are in?ueced by the sustainability agenda and whether ‘ideologically’ a destination branding strategy incorporating core sustainability ideas would be weled or rejected. Within the tourism industry, an understanding of SMEs is an i mportant ponent in delivering a more sustainable future. SMEs are fundamentally different from their larger counterparts, and represent a heterogeneous group where access to resources, motivations of owners, and links to local works all in?uence how a business is run. Yet relatively little is known about the factors that in?uence the operation of SMEs. In a review of the literature, Dewhurst and Thomas (2020) suggest that many small tourism ?rms do not see the importance of implementing more environmentally sound practices. Furthermore, such businesses are qualitatively different from large ?rms, which might help to explain why Forsyth (1995), in a study of the UK outgoing tourism industry, found that many panies did recognise the mercial bene?t of sustainable tourism practice although the responsibility for sustainable development was deferred to the host government. Dewhurst and Thomas (2020: 386) summarise a range of factors that might have potential in?uences on SMEs. These include: ? personal values and beliefs。 Vernon et al., 2020). With regard to branding destinations, studies have tended to concentrate on the formulation and presentation of brand images and messages while neglecting many social and cultural issues embedded in the branding exercise (Dredge amp。 Bramwell amp。 Vernon et al., 2020). Policymakers are now considering more inclusive forms of governance based on a bottomup approach that fosters involvement with a range of different stakeholders (Bramwell amp。 Vernon et al., 2020。 Sharman, 1999。 Doorne, 2020。 English Tourism Council, 2020a。 Vernon et al., 2020). In the UK, one way of responding to the challenge of sustainable tourism in protected areas has been the development of tourism branding schemes as a practical solution to engage SMEs while meeting the needs of a growing number of tourists who require a better quality and more ‘responsible’ tourism experience (Countryside Agency, 1999, 2020。 Essex,2020。 Francis, 2020。 Department for Culture, Media and Sport, 1998, 2020。 Tearfund, 2020。Swarbrooke amp。 Honey, 2020。20 billion (Ethical Agency, 2020), a growing trend that is re?ected worldwide. As terms such as fair trade, organic and ethical have bee mainstream, it seems inevitable that changing consumer tastes should also affect the tourism industry (Goodwinamp。 Lane,1999). Nevertheless, if collaboration between diverse stakeholders is to deliver a more sustainable tourism agenda, there needs to be greater understanding of the opportunities and barriers that such an approach may entail. Empirical research needs to explore the factors that in?uence small tourism businesses in engaging with the sustainability agenda. One approach to achieving sustainable tourism within protected areas is the use of local tourism branding that incorporates core sustainability standards. Located in the southeast of England, the South Downs prises of two protected areas designated as Areas of Outstanding Natural Beauty (AONBs): the East Hampshire AONB and the Sussex Downs AONB (see Figure 1). The natural heritage of the South Downs is of international importance including rare habitats and species. The area also boasts a rich cultural heritage。 Europarc Federation, 2020。 CeballosLascurain, 1996。中文 3600 字 標題： Sustainability and Local Tourism Branding in England’s South Downs 原文： This paper reports on a stakeholder consultation exercise that examined the tourism industry’s perception of developing a local touris
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