【正文】 ge for fashion culture and the music industry. In fact, this is a modern trend you will see everywhere, despite its roots in heraldry and even other intricate patterning like Victorian wallpaper. Firm: Office Client: Independent Studies/Target Firm: Reaves Design Client: JCPenny Nation Firm: Miles Design Client: 12 Gauge Wakeskates Firm: Launchpad Creative Client: Astonish Entertainment Urban Vinyl Charlie the Tuna and the Jolly Green Giant, these are not. Advertising characters have danced the line between logos and mascot for years. Even the Cingular Jack was a bit of a hybrid with a personality that animation played out beyond the printed page. Urban vinyl is a subculture that is starting to cross over into logo design. These small vinyl characters are ubiquitous shelf clutter, enshrined in nearly every designer237。ve been lifted from a heraldry 101 style book, until you scrutinize the position elements. Only at this point are you likely to see wrenches, guitars, penguins, shoes, cell phones and anything else you39。 ao Lar Firm: Cato Purnell Partners Client: Flower Factory Pseudo Crest Mix a little noseintheair, overly stodgy, family coat of arms with a sharp tongueinthecheek, Napoleon Dynamite liger, and you have something that approximates a Pseudo Crest. These are fun, and packed with detail that sticks it to the man at every opportunity. For the high school and college market, Jason Schulte39。s an understated effect that pays off well in capturing the consumer39。s little more than intelligent stage craft. These logos are not necessarily dimensional。s Portfolio Client: Small Pla Lit Designers continue to play havoc with the remnants of the rules set forth years ago for logo design. Production limitations are no longer relevant as marks vault into CMYK. In addition, many designers and clients have figured out that they will never, ever print their logos in the Yellow Pages – so producing at least one version that is 2D and onecolor is not necessary at all. Over the last several years, we39。s easy to imagine the global aspect of the pany and the interlinking products and efforts with the bisecting fiber like rings. (though to the public or an untrained eye, this may well look like a random assembly of rubber bands in your top desk drawer). This is a trend that connects directly to directions from previous years–Natural Spirals and Cave Rings, specifically. This is chaos and geometry ing together. These linking rings tend to express the concept of a collective of product, employees, panies, or divisions that work together as a larger whole. They may appear to have varying degrees of autonomy or flexibility based on the tightness or shape of their configurations. Color 3 is generally the marker that defines individuality, but it also helps us grasp the concept of the whole being greater than the sum of the parts. Firm: Koch Creative Group Client: MBM Study 5 Firm: Substrate Client: Zilo Firm: Grafikonline Client: Guba Firm: Enterprise IG Client: Invista Radiance Not since the introduction of dayglow ink has there been this kind of illumination in the design industry. The brilliance of light is pervasive, and it seems to have found new ways to manifest itself. Radiance es from the sun, but it is also beaming from water, pearls, books, and even the XBox in an alien sort of way. The diversity of application ranges broadly from transparent overlays, gradients, and reflections, to lens flares, and animation. These marks have a certain warmth that conveys fort not to dissimilar from the light at the end of the tunnel. This glow may bee more prevalent as we try to convey optimism, purity, warmth or escape. But the fallback position for this much wattage is still a guiding light or source of knowledge. Firm: Cato Purnell Partners Client: Skywest Airlines Firm: Gardner Design Client: The Center Firm: LandDesign Client: Sunhaven Firm: Siegel+Gale Client: SunTrust Eco Smart The loudest drum for the corporate world to stay in step with continues to be sustainability. In one form or another, our ecological welfare has been the crux of a trend in every report LogoLounge has released. The fact that we are still reporting its influence is not an agenda but is testament to the sustainability of sustainability. These Eco Smart identities are simply getting smarter. Trees and leaves are still there, but the application has taken a more intelligent approach. It could be that some prior adopters of green identities were merely giving lip service to the cause. It39。s the root of life and the code responsible for the past and the future of any living entity. The double helix strand has now transcended the field of science and, over the last generation, moved fortably into the field of pop culture. Hollywood has turned DNA into the glowinthedark plot twist of CSI insert city here. The design munity has latched onto the twisting double helix structure as the public now sees this shape as a spark of life or the signature of an individual. Representing the genus or the seed of life, health and longevity, a family tree, a code, a mystery, or an unbroken sequence, these strands have a certain symbolic power that can be agreed upon by science or religion alike. Firm: lwdgraphics Client: Chillosoph