【正文】 的基本是特色，特色的基本是獨(dú)到，要想到獨(dú)特的創(chuàng)意并不是人人做的好，要做到每人都接受，我想那樣是不太可能的 。 Company Client: 3. Design Firm: Meme Design Client: Edge 4. Design Firm: Miles Design Client: Urban Forward Overlap In some respects, this is an evolution of last year237。s desk collection. First made popular in Hong Kong by Michael Lau in the 9039。 in fact, most are relatively unassuming. The primary difference is the illusion of good lighting. It39。t apply to them. Another development: Today, for many trends there is now a countertrend – and this is not only the case for logo design. The public and its likes and dislikes have bee fragmented across the spectrum. Companies who need logos and designer who create logos are forced to respond accordingly. It has bee increasingly difficult to simply look in one direction or the other. It is also being disturbingly clear that logo design has bee a public sport. As the public controls their own media more and more–Tivoing this, blogging that, YouTubeing and Googling everything else–people are no longer satisfied to simply consume what is placed before them: They have opinions they want to share. So when a large corporation reveals its new identity, there are hundreds of inter sites flinging their opinions back at it. Even when the village board of Remote votes on a new logo for its two police cars, citizens take to the streets waving pitchforks and copies of their own designs. Committeecide seems to be rampant. The full 2021 trend report follows. Whether we are noting social, conceptual or aesthetic trends, remember that none of them exist in a vacuum or in a single moment in time. They are results of many trends before them and are developing taproots as we speak. Also, you will note some amount of aesthetic crossover between trends. For instance, the 2 Dos Helix and Ribbon trends do show similarities. But with these categories and all others, we are more interested in the difference between their fundamental concepts. Our observations are just that–observations. They are not remendations. Finally, they are presented in no particular order. Dos Helix Deoxyribonucleic acid really sounds like the last thing that could influence design until you knock it down to the initials DNA. It39。s Portfolio Client: Small Pla Lit Designers continue to play havoc with the remnants of the rules set forth years ago for logo design. Production limitations are no longer relevant as marks vault into CMYK. In addition, many designers and clients have figured out that they will never, ever print their logos in the Yellow Pages – so producing at least one version that is 2D and onecolor is not necessary at all. Over the last several years, we39。ve been lifted from a heraldry 101 style book, until you scrutinize the position elements. Only at this point are you likely to see wrenches, guitars, penguins, shoes, cell phones and anything else you39。s just make the assumption if you water a logo and give it adequate sunlight, it will start to grow a rhythmic crop of vines, buds, blooms and other fantasies of a botanical nature. These may be further evolution of last year39。re smarter that way. Initials delivered through this magical context seem to be a natural application. Because of the dimensional nature of these marks, it is not unmon to see them in use with architects or products that define an environment through a new perspective. Firm: MINE Client: Paradox Firm: Face Client: Institute of Cancer Therapeutics Firm: JDK Design Client: Zune Firm: Elixer Design Client: Perspecta, Inc. Ribbons There are surely entire cities in China that owe their existence to the export of magic cause ribbons. When did cause ribbon bee a punch line? Yes, we want to show we care, but the literal rainbow of causes have bee so diluted with this icon that its soul is on the verge of extinction. There is not a lack of concern for these causes as much as a recognition that we have been ging ourselves at the ribbon trough too long and maybe it39。新的設(shè)計(jì)已經(jīng)完全動(dòng)搖了 CMYK 現(xiàn)世的的枷鎖，而只存在于夢(mèng)幻縹緲的 RGB 世界。百姓取委員會(huì)而代之的呼聲甚囂塵上。 好萊塢曾經(jīng)成功地演繹過(guò)這個(gè)雙螺旋結(jié)構(gòu)，如今，公眾早已把它當(dāng)作生命的閃現(xiàn)，個(gè)體的表達(dá)，它代表了基因，生命的種子，健康，長(zhǎng)壽，家庭系譜，密碼，神話，不斷的延續(xù)，所有這些都會(huì)對(duì)科學(xué)以及宗教界產(chǎn)生非凡意義和影響。光明從來(lái)都讓人激情澎湃，而今天的光線已經(jīng)找到了新的表達(dá)自我的途徑。事實(shí)上，我們依舊在報(bào)道它的影響，這不是一個(gè)孤立的事件，而是對(duì)其本身可持續(xù)性的一個(gè)可持續(xù)證明。所以無(wú)論這些標(biāo)志是不是表達(dá)的交流工具，從中心向四方傳送是這個(gè)概念的核心。 半隱半現(xiàn)，欲說(shuō)還休 用樂(lè)觀的精神，我們要說(shuō)，啊，很不錯(cuò)，這些標(biāo)志還有一半呢 。這樣的立體感使得標(biāo)志突破了干癟的外形而有了一些起伏。而實(shí)際上，這也是一種時(shí)尚趨勢(shì)，會(huì)遍地開(kāi) 花，盡管它源自英國(guó)的紋章學(xué)以及更復(fù)雜的維多利亞時(shí)期壁紙的事實(shí)并不為人所知。但是總的來(lái)說(shuō)，這只是在做表面文章而已，并沒(méi)有真正轉(zhuǎn)過(guò)身去，給別人一個(gè)后視圖。這種機(jī)靈古怪的圖案無(wú)疑在說(shuō)： “ 我們可以做別人不能做的，因?yàn)槲覀儽葎e人聰明 ” 。如果確實(shí)如此，我們就可以給這些彩帶們制定出一個(gè)偉大的再利用計(jì)劃，我們的廢渣處理場(chǎng)就不用再對(duì)這些意義非凡的垃圾帶子費(fèi)力氣了。 。 花環(huán)：名目繁多，美侖美奐，以至于人們有時(shí)候不會(huì)把它看作標(biāo)志而是圖案。 17 絲帶 確確實(shí)實(shí)，中國(guó)有些城市是因?yàn)槌隹谝恍ё佣嬖诘?，是一種叫做 “magic cause ribbon的帶子。然而越來(lái)越多的公司在尋求三維標(biāo)志，只是因?yàn)椋@很時(shí)髦。盡管仍然依靠顏色疊加烘托層次，今年的重疊更注重于其中的聯(lián)結(jié)部分。 于是閃爍著華美的光輝，一個(gè)個(gè)標(biāo)志款款走來(lái)，情 形與鎂光燈下登臺(tái)的演員沒(méi)有什么區(qū)別，正是 “ 人靠衣裝，標(biāo)靠燈光 ” 。要想玩兒這一手，需要注意的就是，包袱不要埋得太深，顧客不會(huì)喜歡絞盡腦汁而一無(wú)所 獲。除去極少的例外，這些標(biāo)志都是一系列的圓點(diǎn)組成，按照一定軌跡不斷消逝或聚起，絕大多數(shù)這種標(biāo)志通過(guò)活動(dòng)中的韻律感來(lái)提升自我的表達(dá)。顏色也不再僅局限于綠色，這些標(biāo)志結(jié)合了應(yīng)用和氣質(zhì)，它們已經(jīng)長(zhǎng)大成人，現(xiàn)在更傾向于娓娓道來(lái)式而不是以前聲嘶力竭的呼喊。放射狀的應(yīng)用也十分廣泛，覆蓋物，傾角，折射衍射，聚焦，動(dòng)畫，無(wú)一不可。 今天的橡皮圈上清晰地標(biāo)注著前幾年的影響，具體來(lái)說(shuō)有自然螺旋，洞型圈。比如，雙螺旋以及彩帶之間有很多相似之處。 另外一個(gè)發(fā)展：今天，對(duì)很多潮流來(lái)說(shuō)，都存在一股逆流在反其道而行 并且這不僅僅發(fā)生在標(biāo)志設(shè)計(jì)界。ll figure out a great recycling plan for the ribbons so our landfills aren39。s Tord Boontje has probably gained the greatest notoriety. Tord was responsible for the delicate, and intricately diecut POP mater