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A Infor Oracle SAP Compuware Independent Software Vendors CHIPS ODM ISV OSV OEM AMD INTEL windows unix Os/2 linux A. Well defined muti layered eco system. This eco system defined IT industry B. From PC to LAP top, from book to MID . Competition thrives amongst players within the ecosystem. C. today, as Mobile phones are being smarter –(smart phones). The entire win/tel eco system faces petition and threats from the newly emerging and powerful ecosystems. ARM TI Samsung 高通 ADI Windows CE Symbian Linux ISV OSV CHIPS ODM OEM MTK (Apps + Nueclus + Chip ) All in one turn key platform ODMs/OEMs Independent Software Vendors BELLWAVE TELSON INNOSTREAM SEWON Nokia Samsunge 聯(lián)想 Dopod Multiple parallel “OS/chip” based eco systems thrives in the mobile phone sector. A. Each OS/Chip bo enables an entire ecosystem. As phones are being smarter, PC based applications have been seamlessly transplanted on smart phones. B. Powerful consumer brands such as Iphone, Gphone, Sony PSP, Nokia will lead in the battle of “PC vs. smart phone ”. ? As phones bee smarter, line between PC and Phone is getting more and more blurry. Traditional ODMs, OEMs, ISVs are no longer bounded by the outdated boundaries that define their businesses. ? Therefore, there is a good chance the win/tel base could be radically eroded A. by t