第五章醫(yī)藥消費(fèi)者的需求與購(gòu)買(mǎi)動(dòng)機(jī)-文庫(kù)吧資料
2025-03-13 13:40本頁(yè)面
【正文】 ntent Contents mall developed by Guild Design Inc. Click to edit title style ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Click to edit title style Text Add Your Text Add Your Text Add Your Text Add Your Text Add Your Text Add Your Text ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Click to edit title style Describe a vision of pany or strategic contents. Describe a vision of pany or strategic contents. Describe a vision of pany or strategic contents. Describe a vision of pany or strategic contents. Description of the products Click to edit title style ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. 80% 50% 30% 20% Title in here Title in here Title in here Title in here A B C D Click to edit title style 50% Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text 100% 10% 60% 15% 30% 100% 25% 85% 30% A title about content Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text 30% 100% 25% 85% 30% A title about content ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Title in here Title Title Click to edit title style ? ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Description of the contents Title in here Title in here ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Before After Description of the contents ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Click to edit title style 50% Products Description of the pany’s products 24% Service Description of the pany’s service 10% Technology Description of the pany’s technology 16% Market Description of the pany’s market 50% 24% 16% 10% Click to edit title style Title in here Description of the contents Text in here Description of the contents Description of the contents Description of the contents Description of the contents 1. Title 2. Title 3. Title 4. Title * Description of the contents * Description of the contents Click to edit title style Text1 Text2 Text3 Text4 Text5 Add your text in here Add your text in here Add your text in here Add your text in here Add your text in here Text in here Text in here ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Text in here ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Click to edit title style 12 ? Your text in here ? Your text in here 10 ? Your text in here ? Your text in here ? Your text in here 08 ? Your text in here ? Your text in here ? Your text in here 05 ? Your text in here ? Your text in here 03 ? Your text in here ? Your text in here 01 ? Your text in here ? Your text in here 12 ? Your text in here ? Your text in here 11 ? Your text in here ? Your text in here ? Your text in here 09 ? Your text in here ? Your text in here ? Your text in here 06 ? Your text in here ? Your text in here 04 ? Your text in here ? Your text in here 03 ? Your text in here ? Your text in here 11 ? Your text in here ? Your text in here 10 ? Your text in here ? Your text in here ? Your text in here 06 ? Your text in here ? Your text in here ? Your text in here 05 ? Your text in here ? Your text in here 03 ? Your text in here ? Your text in here 01 ? Your text in here ? Your text in here 2023 2023 2023 Text in here Text in here Text in here Click to edit title style Sub Department Sub Department Sub 01 Department Sub 01 Department Sub Department Sub 01 Department Sub 01 Department Sub 01 Department Sub 01 Department Sub Department CEO L/O/G/O Thank You! Add Your Company Slogan L/O/G/O 靜夜四無(wú)鄰，荒居舊業(yè)貧。車(chē)上插著幾支鮮艷的紅玫瑰。 ? 結(jié)果，簡(jiǎn)妮 湯姆熱心地告訴了她，并仔細(xì)地介紹了這輛車(chē)的特點(diǎn)，尤其是價(jià)錢(qián)比較便宜。他們?cè)秸勗礁吲d，什么海藍(lán)色“西爾斯”，什么 30分鐘，簡(jiǎn)妮都想不起來(lái)了。”湯姆笑著向簡(jiǎn)妮祝賀，并和身旁一個(gè)同伴低聲耳語(yǔ)了幾句。湯姆很奇怪簡(jiǎn)妮為什么一定要今天買(mǎi)到車(chē)。湯姆陪著簡(jiǎn)妮聊天，很快兩人便變得很投機(jī)。 ? 售貨員是個(gè)活潑的年輕人，他一見(jiàn)簡(jiǎn)妮進(jìn)來(lái)，立即彬彬有禮地問(wèn)：“我能為您效勞嗎？”簡(jiǎn)妮微微一笑，告訴他自己只是來(lái)看看，消磨一下時(shí)間。簡(jiǎn)妮小姐同意等一會(huì)兒，總不能不讓人吃飯呀，就是再加上 30加上分鐘也沒(méi)關(guān)系，要緊的是她特意挑選今天這個(gè)日子來(lái)買(mǎi)車(chē)，無(wú)論如何都必須把車(chē)開(kāi)回去。不巧，售貨員正要去吃午飯。布洛菲爾特小姐終于攢夠了購(gòu)買(mǎi)小車(chē)的錢(qián)，興沖沖地來(lái)到一家經(jīng)營(yíng)汽車(chē)的大公司，她看中的這兒出售的海藍(lán)色“西爾斯”牌小轎車(chē)。比如，降價(jià)、折扣、有獎(jiǎng)銷(xiāo)售、免費(fèi)試用等手段都是使用短期誘因促進(jìn)消費(fèi)者及時(shí)作出購(gòu)買(mǎi)決定。當(dāng)這位顧客吃了以后感覺(jué)不錯(cuò)，加深了印象，回去以后又在同事和家人中對(duì)此大加宣傳。 ?如，一個(gè)外地的顧客出差來(lái)到上海，在南京路辦事，臨近中午突然感到饑餓。很快老太太的蘋(píng)果就賣(mài)了一大半。 包裝上的應(yīng)用 ?包裝是無(wú)聲的推銷(xiāo)員，良好的包裝不僅可以增加商品的價(jià)值，提高企業(yè)形象，同時(shí)也能提高銷(xiāo)售量，而銷(xiāo)售量的提高
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