marketinginachangingworld英文版-文庫吧資料
2025-06-17 16:17本頁面
【正文】 actual buyers potential buyers 116 UIBE, Fall 2020, MBA mkt116 熊偉 The Marketing System Suppliers End User Market Marketing Intermediaries Competitors Company (Marketer) Environment Environment 117 UIBE, Fall 2020, MBA mkt117 熊偉 Marketing Management analysis, planning, implementation, and control of programs designed to create, build and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives. demand management 118 UIBE, Fall 2020, MBA mkt118 熊偉 ? Negative demand disabuse demand changed attitudes? ? No demand create demand connect attributes amp。 wants ? purchasing power 15 UIBE, Fall 2020, MBA mkt15 熊偉 All Types of Products Anything that can be offered to a market to satisfy a need or want. ? goods tangible ? services intangible ? persons ? places ? organizations ? activities ? ideas 16 UIBE, Fall 2020, MBA mkt16 熊偉 Customer Delivered Value = Total Customer Value Total Customer Cost The Value Equation 17 UIBE, Fall 2020, MBA mkt17 熊偉 Customer Delivered Value 18 UIBE, Fall 2020, MBA mkt18 熊偉 V = B / P Where: V = customer value B = Perceived Benefits P = Cost Value is enhanced by increasing the numerator or reducing the denominator
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