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戰(zhàn)略管理和競爭性-文庫吧資料

2025-02-24 08:21本頁面
  

【正文】 oss geographic borders. Spread of economic innovations around the world. Political and cultural adjustments are required. 7 Fundamental nature of petition is changing Hyperpetitive environments Competitive Landscape Emergence of global economy Rapid technological change 快速科技變遷 Increasing rate of technological change and diffusion The information age Increasing knowledge intensity 8 超競爭 ? Hyperpetition ? 產品生命週期短 ? 均衡是短期現(xiàn)象 ? 對手的行動會使自己喪失優(yōu)勢 ? 很難有持久的競爭優(yōu)勢 9 Strategic Flexibility策略彈性 A set of capabilities used to respond to various demands and opportunities existing in a dynamic and uncertain petitive environment It involves coping with uncertainty and the acpanying risks 10 Strategic Flexibility Strategic Flexibility flexibilit Strategic Reorientation策略性引導 Capacity to Learn學習能力 Organizational Slack緩衝資源 11 1. Strategy dictated by the external environments of the firm (what opportunities exist in these environments?) 2. Firm develops internal skills required by external environment (what can the firm do about the opportunities?) General Environment Global Technological 1. External Environments Industry Environment Competitor Environment I/O Model of AboveAverage Returns 12 Four Assumptions of the I/O Model 1. The external environment is assumed to possess pressures and constraints that determine the strategies that would result in aboveaverage returns 2. Most firms peting within a particular or within a certain segment of it are assumed to control similar strategically relevant resources and to pursue similar strategies in light of those resources 13 Four Assumptions of the I/O Model 3. Resources used to implement strategies are highly mobile across firms 4. Organizational decision makers are assumed to be rational and mitted to acting in the firm’s best interests, as shown by their profitmaximizing behaviors 14 Industrial Organization Model I/O Model of AboveAverage Returns 1. Study the external environment, especially the industry environment ? economies of scale ? barriers to market entry ? diversification ? product differentiation ? degree of concentration of firms in the industry The External Environment 15 I/O Model of AboveAvera
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