透視消費者(2)-文庫吧資料
2025-02-22 16:46本頁面
【正文】 al A Consumer Influence Perspective ?消費行為與行銷策略 ?消費行為與社會行銷 ?消費行為與逆行銷 ?消費行為與政府決策 ?消費行為與消費者教育 消費行為與行銷策略 （一）行銷觀念 （二）增進行銷效力 － MOA － Target Market － Marketing Mix 消費行為與社會行銷 ?滿足社會需求－－服務的市場 ?尋求社會支持－－募捐的市場 消費行為與逆行銷 ConservationConsumption 消費行為與政府決策 ?政府服務 ?立法保謢消費者 消費行為與消費者教育 ?如何偵察不實陷阱？ ?如何尋求補救賠償？ ?如何進一步省錢？ 從後現(xiàn)代的角度 ?Modern? Postmodern? ?In the early 1980s ?Holbrook: use consumer research to understand consumption behavior without any intent of influencing it. Postmodern Perspective ? A focus on ownership and consumption ? The purchase decision and buying processes are of far less importance than consumption ? Consumption experience sensation seeking, emotional arousal, fantasizing Global Intercultural Perspective ?Basic needs are universal ?Youth in Taipei, Tokyo,New York... ?When cultural boundaries are crossed Right Thinking About the Consumer ? The Consumer is Sovereign ? Understanding Consumer Motivation and Behavior Through Research. ? Skillful Marketing can Affect Consumer if The Product\service offered is designed to meet cons
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