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d UPS – both have efficient operations and focus on cost reduction ?資源相似性是指與競爭對手相比,公司的有形資源和無形資源在類型和數(shù)量上的相似程度。 柯達膠卷的競爭者 柯達 100 富士 100 所有膠卷 數(shù)碼產品 所有企業(yè) HOW——競爭者分析框架:矩陣方法 PAGE: 127 圖 一個競爭者分析框架 Competitor Analysis ?Market Commonality ? Each industry posed of various markets which can be subdivided into (segments) ?., Financial industry Examples from text (p. 123) Industry Market Market Segment Product Segment Geographic Market Financial Insurance Commercial, Consumer Health, life East, west Brokerage svcs Banks Transportation Commercial air travel Ground transportation MARKET COMMONALITY ? Market monality is concerned with: ? The number of markets with which a firm and a petitor are jointly involved。 ? 3)、 Industry petitors ( 行業(yè)競爭者 ) :在同一個行業(yè)中提供類似或容易相互替代產品的生產企業(yè)。 COMPETITOR ANALYSIS ? WHAT——識別競爭者的方法: ? 1)、 General petitors ( 一般競爭者 ) :所有競爭相同目標顧客的一切企業(yè)。 IMPORTANT DEFINITIONS ? COMPETITIVE DYNAMICS: all petitive behavior, that is, the total set of actions and responses taken by all firms peting within a market ? 競爭動態(tài):所有的競爭性行為,也就是說在一個市場上競爭的所有公司采取的所有行動和反應。 重要定義 IMPORTANT DEFINITIONS ? COMPETITIVE RIVALRY: the ongoing set of petitive actions and petitive responses that occur among firms as they maneuver for an advantageous market position ? COMPETITIVE BEHAVIOR: the set of petitive actions and responses the firm takes to build or defend its petitive advantages and to improve its market position 重要定義 ? 競爭性對抗:是指競爭者為了獲取有力的市場地位而采取的一系列競爭性行動,以及隨之產生的競爭性反應??死锼固股€列舉了幾種破壞性創(chuàng)新的例子,如個人電腦、路由器、豐田汽車、柯達相機、施樂復印機和佳能的臺式復印機。 引導案例 OPENING CASE DISRUPTIVE INNOVATION: WINNING RIVALRY BATTLES AGAINST COMPETITORS ? EXAMPLES OF DISRUPTIVE INNOVATION 2 ? In the videoondemand market, Walmart’s Vudu, a nonsubscription video streaming service, may disrupt Apple’s iTune service ? Clayton Christensen suggests disruptive in