消費(fèi)者財(cái)政烙記的asilicon谷透視匯合(ppt32)英文(1)-文庫(kù)吧資料
2025-02-11 09:41本頁(yè)面
【正文】 iating presence? Goodwill Extent that brand is endorsed by influencers and society at large Customer Primary opportunities for the customer to be involved with the brand Channel Degree to which the brand is well leveraged in the trade Relevance Business Strategy Employee Communication Shareholder Communication Awareness Attitudinal Rating Individuals Price Decision Maker Access Telesales Center Customer Communication Product Repeat Purchase Taste Free Trial The Convergence of B R A N D I N G Consumer Financial 靜夜四無(wú)鄰，荒居舊業(yè)貧。 NonInter billion S l i c e 1S l i c e 2S l i c e 3S l i c e 4S l i c e 5S l i c e 6B2B billion Services/Other billion B2C billion Communications/ Infrastructure billion Total Invested: $ Billion Henry Blodgett?s “After the Fall” ?AOL ?Yahoo ?Amazon ?PriceLine ?DoubleClick ?eBay ?CMGI ?Inktomi ?InfoSpace “ Most existing Inter panies won39。The Convergence of Consumer Financial B R A N D I N G A Silicon Valley Perspective Holland Carney President . Western Region Alexander Ogilvy PR Worldwide Consumer Financial “ WALL STREET is bombarding the public with an unprecedented marketing blitz amplified by the news media. The result: Investing is being a highrisk sport” Everybody?s an Investor! ? Wall Street advertising zoomed 95% last year to
環(huán)評(píng)公示相關(guān)推薦
鄂ICP備17016276號(hào)-1