廣告媒介策略之效果的提升-文庫吧資料
2025-01-26 07:14本頁面
【正文】 MPI MPI Flnal 98Vs97 Sales % CPRP Rank Rank Sales% 46 Programme Involvement Analysis Target: People aged 1635 Universe: 1,039,000 Period: BTV1 Programme Type Drama Pro,Reach(%) Programme Involvement (episode ave,) 1st Line Drama 無雪的冬天 14/1217/1/99 21episodes 20232050 45minutes 100 66 49 4 37 8 紹興師爺 18/117/2 23episodes 20232050 45minutes 100 51 4 33 22 5 天龍八部 12/230/3 40episodes 20232050 45minutes 100 6 33 3 14 5 1 姐妹 19/414/5 20episodes 20232050 45minutes 100 66 44 38 14 天地情緣 19/515/6 21episodes 20232050 45minutes 100 60 40 30 8 道北人 15/627/7 31episodes 20232050 45minutes 100 39 25 17 5 2nd Line Drama 東方風云 17/628/7 32episodes 21402230 45minutes 100 40 18 4 1 北京夏天 21/516/6 20episodes 21402230 45minutes 100 3 32 9 1 0 0 天之嬌女 28/420/5 20episodes 21402230 45minutes 11 100 34 17 6 0 0 北方故事 19/427/4 20episodes 21402230 45minutes 100 32 2 21 8 0 0 萬事勝意 19/313/4 20episodes 21402230 45minutes 100 3 35 2 23 7 0 0 中國機長 22/218/3 19episodes 21402230 45minutes 100 25 9 3 0 0 深閨夢里情 24/123/2/99 30episodes 21402230 45minutes 100 45 3 33 1 12 1 Indes 25% Index 50% Index 75% Index 100% Index 47 Programme Involvement Analysis Target: People aged 1635 Universe: 1,039,000 Period: BTV1 Programme Type Infortainment/Vertical Programmes Social News 紀實報道 1/330/6 19401950 10minutes 100 73 49 34 2 24 北京新聞 1/130/6 18301855 25minutes 16 100 12 75 9 57 44 24 第七日 1/530/6 12001230 30minutes 100 71 5 57 44 1 12 今日話題 1/530/6 18141830 15minutes 100 57 2 48 31 1 24 Movie 環(huán)球影視 1/330/6 20502230 100minutes 100 26 1 8 3 1 小天鵝周日影院 1/130/6 10101140 90minutes 100 51 39 26 6 Animal Programm 動物樂園 1/130/6 19532040 40minutes 100 38 3 20 10 4 Entertainment 看世界 1/530/6 23152355 40minutes 19 100 5 26 2 11 5 1 熒屏連著我和你 1/530/6 20502130 41minutes 14 100 10 71 8 54 40 3 21 Sports News 中國體育報道 1/130/6 20502140 50minutes 100 61 32
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