【正文】 uditing paniesConsequences? Consulting panies can and will go public (. KPMG)? No more legal restrictions for consulting panies to advice other panies? Differentiation process will accelerate (increasing marketing activities)? Repositioning needs 2023/3/2137SPLIT TAX/AUDITING CONSULTING Examples? Andersen Consulting vs. Arthur Andersen:Arbitration Decision in order to allow Andersen Consulting to split from Arthur Andersen? KPMG:? IPO of KPMG Consulting Business? Cisco took 20% stake? Another 20% for the accounting part? Hewlett Packard interested to buy PriceWaterhouseCoopers’ Management and IT Consulting part? Cap Gemini to buy consulting piece of Ernst Young? . Kearney and EDS2023/3/2138STRATEGIC ALLIANCES OF zccy2023/3/2139ALLIANCES AND PARTNERSHIPS: SOME EXAMPLES ? Cap Gemini: Siebel Systems IBM Sun Microsystems Microsoft? KPMG: Compaq Cisco Microsoft JD Edwards? CSC: Peoplesoft Broadvision IBM Lucent Nokia ? EDS: Sun Microsystems SAP Oracle Cisco2023/3/2140NEW COMPETITORS ENTER THE CONSULTANT MARKETNew Suppliers enter the consulting market? Hardware manufacturers HP already increased their number of inhouse consultants to + potential PriceWaterhouseCoopers part? Inter service providers, . Pixelpark buying the Swedish Consulting firm “Cell Network / Mandator” ? Building ?InhouseConsulting capabilities“ Siemens (Siemens Business Services providing ERP, CRM implementations) SAP System Deutsche Telekom buying majority stake in Debis Systemhaus? Financial Institutions and Telemunication panies2023/3/2141EXPANSION OF WELL KNOWN CONSULTING COMPANIES ? Expansion of the TOP consulting panies through MA, alliances, ventures and strategic partnerships.? Chance to expand business and opening new markets? After MA, differentiation bees critical, therefore high advertising budgets? IPO Strategies:? Raise money for eCommerce strategy? Venture Capital funds? To attract people (petitive salaries and payment structures)? Examples:? Cap Gemini acquiring Ernst Young? Cap Gemini buying SDM? CSC Ploenzke to buy KPMG France2023/3/2142IT CONSULTING AT THE ESTABLISHED CONSULTING COMPANIES ? As eCommerce is acknowledge to be one of the key business drivers, also the traditional consulting panies try to get into it? Strategy panies like Booz Allen Hamilton etc. to launch eCommerce centers and venture capital firms? By buying smaller panies and partnering they are able to provide a full implementation service, . Bain alliance with i2 and Oracle? McKinsey has been accused having overslept the eCommerce age。s talk about this offline.6. Tries to call roomservice from the bedroom.7. Congratulates your parents for successful value creation.8. Referred to the yield of the tomato plants in your home garden as deliverables9. Talks to the waiter about process flow when dinner arrives late.10. Referred to the first month of your relationship as a diagnostic period.2023/3/2131NATURE, TRENDS, CAREERSNature and purpose of consultingRecent trends and current challengesStaff and career paths in consulting2023/3/2132RECENT TRENDS AND CURRENT CHALLENGES ? Changing customer expectations? Increasing market power of the TOP consulting panies? Effective usage of information technology? Split Tax/Auditing Consulting? Strategic Alliances and Startup Partnerships? New suppliers enter the consulting market? Expansion of the well known consulting panies? IT consulting by traditional consulting panies? Get retain the right people? How to face the current challenges2023/3/2133 CTOs and other ebusiness strategists do not want to hear me tell them I can help Webenable their business. That is not enough. They want to know how I can help them transform their business. Chuck Burns, global senior vice president, services, KPMG CTOs have more choices than ever before when it es to selecting a consultant. We go into bids now where we may pete against one of the giant, Big Five firms ... and even, in some cases, an advertising or marketing agency. Scott Lochridge, principal, strategy solutions group, DiaLogos The days of black magic are over, Consultants can no longer get away with just writing a white paper for the client and saying, 39。s Day card has bullet points.3. Can39。t much care where. said Alice.Then, it doesn39。s Alice39。 Information Technology? Design, implement, test and rollout new IT or install and operate massive packaged software solutions“.2023/3/2121Worldwide Professional Services Market$billionsSource: Dataquest$250$475$45$85$25$5$0$100$200$300$400$500$6001990 1999 2023STRATEGY VS. IT CONSULTING18% annual growthPure StrategyITrelated Service2023/3/2122GERMAN CONSULTING MARKET OVERVIEWGerman Consulting market overview1998: Managemen