【正文】 real estate market, housing price shows a rapid growth in recent years. In 2005, total transaction amount of the newly built mercial housing in Chengdu reaches as high as 16 million square meters (172 million .), increased by % pared with the same period of last year。由于土地供應(yīng)的限制，今年第一季度住宅和商業(yè)房的供應(yīng)量均下降了30%。APEEC is an American product marketing centre in Asia joined and assisted by the US Department of Commerce and 50 State authorities. The establishment of APEEC will reduce SinoUS trade deficit, bring in American financing and play an important role in facilitating civilian trade, business and cultural exchange.二、 市場需求及政策支持II. Market Demand and Governmental Supports由于房地產(chǎn)市場的持續(xù)繁榮，房地產(chǎn)價格的在近年來呈現(xiàn)快速增長的勢態(tài)。APEEC is to provide a direct exhibition and sale platform for American products in China market, which will cut down middle agents of American products in China, and reduce the circulation cost. By making full use of tariff exemption policy in the free trade zone, it provides short, medium, and longterm fixed site displays and connects business and trade agents in over hundred Chinese big cities.“美國產(chǎn)品展示交易中心”是由美國聯(lián)邦商務(wù)部及五十個州政府協(xié)助并參與所組成的美國產(chǎn)品在亞洲的行銷中心。CWAT is highlighted by APEEC, integrating mercial property development including hotel, mall, highend residential munity, etc., to boom the local economic development. “美國產(chǎn)品展示交易中心”的建立為美國產(chǎn)品在中國市場提供一個直接的展示、銷售平臺。 bring in American law and accounting institutions。 introduce American science and technology patents of invention to seek cooperation, investment and future Ramp。The objective of CWAT is to build a direct marketing platform without middlemen，which will help a large number of American products enter into Chinese market，increase American export volume，increase employment opportunity for American citizens and narrow SinoUS trade deficit .The APEEC set up in China is to protect the rights and interests of Chinese consumers，allow Chinese consumers to purchase quality American products at a reasonable price. Besides, Chinese consumers can enjoy American highquality aftersales services.中國西部美國城將引進(jìn)美國政府的州辦事處及州展館，促使中美雙方人民在商貿(mào)、投資、觀光、教育、文化及公共關(guān)系方面的深度交流。China Western American Town (CWAT)， located at Shuangliu Developing Modern Trade Center, Dong Sheng Town, Shuangliu, Chengdu, covers an area of 1139 mu( acre). It is one of the largest mercial/residential plex properties in Sichuan Province. Main construction projects include American Products Exhibition and Exchange Center (APEEC), fivestar hotel, highend residential munities, shopping mall, school, hospital, etc., with total investment of around RMB billion (around USD 313 million) to be invested by installments.中國西部美國城的建設(shè)宗旨是：建立一套沒有中間商的直接行銷通路，讓美國產(chǎn)品能夠大量進(jìn)入中國市場，增加美國出口額，增加美國公民就業(yè)機(jī)會，減少中美貿(mào)易逆差。中英文版商業(yè)計劃書目 錄Contents一、背景介紹Background Information二、市場需求及政策支持Market Demand and Governmental Supports三、地理位置和區(qū)位優(yōu)勢Geographic Position and Location Advantages四、開發(fā)計劃Development Plan五、投資概算、收益預(yù)測Investment and Profit六、項目業(yè)主和項目運(yùn)營公司Project Owner and Operation Company一、 背景介紹 I. Background Information“中國西部美國城”落戶于成都雙流現(xiàn)代商貿(mào)集中發(fā)展區(qū)，位于成都雙流東升鎮(zhèn)，總占地面積1139畝()，是四川省最大的綜合商業(yè)地產(chǎn)開發(fā)項目之一。其主要建設(shè)項目是“美國產(chǎn)品展示和交易中心”以及星級酒店、高尚住宅區(qū)、商業(yè)中心、學(xué)校、醫(yī)院等，總投資約25億人民幣（約3億5千萬美圓），分?jǐn)?shù)期投入完成建設(shè)。在中國境內(nèi)設(shè)立的美展中心，其作用在維護(hù)中國消費(fèi)者的權(quán)益，讓中國消費(fèi)者可以使用物美價廉的美國產(chǎn)品之外，并可享有美國式的產(chǎn)品售后服務(wù)。引進(jìn)美國金融融資服務(wù)；引進(jìn)美國科技發(fā)明專利，在中國尋求合作、投資以及進(jìn)一步的研發(fā)、生產(chǎn)；引進(jìn)美國法律會計機(jī)構(gòu)；引進(jìn)美國文化及藝術(shù)表演及展示等……State offices and state exhibition halls of the will be set up in CWAT，which will significantly promote bilateral exchange of business and trade, investment, sightseeing, education, culture and public relations. CWAT will bring in American finance service。D, production in China。 and bring in performance and exhibitions of American culture and arts, etc.中國西部美國城的龍頭項目是“美國產(chǎn)品展示交易中心”，并綜合商業(yè)地產(chǎn)開發(fā)修建酒店、大型聯(lián)體商城、高尚住宅區(qū)等，共同促進(jìn)當(dāng)?shù)亟?jīng)濟(jì)的繁榮發(fā)展。該平臺的建立縮短了美國產(chǎn)品在中國銷售中間環(huán)節(jié)，節(jié)約產(chǎn)品流通成本，利用中國保稅區(qū)的售前免關(guān)稅政策，提供短、中、長期定點(diǎn)展覽及連接中國百余個大城市的商貿(mào)服務(wù)代理。它的建立為直接縮小中美貿(mào)易逆差、引進(jìn)美國金融融資服務(wù)，兩國民間的商業(yè)貿(mào)易和文化交流起到極大的作用。2005年，()，%；，%。成都房地產(chǎn)市場保持著健康、穩(wěn)定的發(fā)展態(tài)勢。 the sales value reaches as high as RMB billion Yuan (USD bil), increased by % pared with the same period of last year. As a result of the land supply limit, the residential and mercial supply dropped by 30% at first quarter of this year. Chengdu real estate market is maintaining a sound, stable development momentum.市場調(diào)研顯示，在半徑10公里 ()范圍內(nèi)，目前居住有近40萬人口，僅有兩個較大型的商場。另外，成都市的私家車擁有量為全國第三，代步工具的變革將空間距離縮小……以上的原因使大型的商業(yè)地產(chǎn)開發(fā)項目蘊(yùn)含了極大的開發(fā)和增值潛力。CWAT project is one of the most significant milestone projects for local economic development and has been attached great importance by local government who has provided a series of preferential policies for the project.美國城項目總占地1139畝()，建設(shè)用地為897畝()，用地性質(zhì)為商貿(mào)，其中兼容住宅20%（項目正式啟動后，作為省上重點(diǎn)項目，住宅用地比例將根據(jù)需要調(diào)增至40%）。CWAT covers an area of 1139mu ( acre) with 897mu ( acre) for construction use. The nature of the land is for business and trade purpose. Among which the residential part is 20% (the residential proportion shall be adjusted up to 40% according to the demand). APEEC covers an area of approximately 100mu ( acre). The left area of 797mu ( acre) will be used for construction of residential supporting facilities, largescale shopping mall, hotel, apartment, school and hospital, etc.對項目提供的優(yōu)惠政策包括：建筑規(guī)費(fèi)收取的減免（項目報建規(guī)費(fèi)除招標(biāo)費(fèi)、質(zhì)檢費(fèi)減半收取外，其余費(fèi)用一律免；項目基礎(chǔ)設(shè)施建設(shè)配套費(fèi)的優(yōu)惠；水、氣收費(fèi)在一定時期內(nèi)內(nèi)參照工業(yè)用地的費(fèi)用征收標(biāo)準(zhǔn)；政府承擔(dān)一部分基礎(chǔ)設(shè)施的改造工作等等……Preferential policies provided for the project includes: reduction and exemption of fees (The application fee for project construction is exempt except the bidding fee and the quality testing fee which will be charged by