【正文】 el of services and products. 2. Some mon services and products that take full account of product market petition in the market situation and trend in specific marketing strategies, to develop a longterm price system. We will use costoriented method to set prices, and sometimes even at lower than the market average price, and strive to be able to get in the market, some market share. Distribution 1. Only a level middlemen，Yiwu wholesale market。 when set up animal clinics, you should have two or more registered veterinary practitioners and veterinary assistant practitioners .3. The owner should provide necessary medical care，when the animals were injured or sick. The animal’s medical and surgery should be based on its health or management needs, implemented by a veterinarian. 4. The animal’s hospital have responsibility for the lives of pets. In order to ensure the quality,you should not accept private drugs or drugs of must get the medicine from the informal drug wholesale market.5. No one can abuse, harass, or hurt others animals for no reason.6. The owner should prevent their animals against others’ life, property, liberty, body or tranquility for no reason.7. When transporting animals，you should pay attention to their food, drinking water, environmental, drainage and security. You should make sure your animal avoid suffering, shocking, or injuring. The microenviroment . Market: Our main senior housing residents, fashionable young man, loneliness, main links have pet market, care, hairdressing cleaning, etc.. Customers: Investigation shows, 60% of pet owners have been or are going to their pets makeover, such as the beauty care, fur. While 28% of pet owners say no, if the good effect can try, Only 15 percent of insufficient opposed pets.. The brand image, product and service quality, the marketing environment factors may affect the customers to buy.: Send multiple is our biggest petitor, it is the Chinese professional pet interlinks orgnaization, have practical strong, and the system of the pet shop chain operation management concept. The existing sent more than 160 multiple pet stores in China, is the most pet store pet chain stores. It has many domestic and international famous brands, the national agency for a million responsible for product priced straight, below the market price of 520, let every franchisees can be more petitive advantage, and with more than for each big supply of the manufacturer signed promotional activities. analysisSTRENGTHS1. Complete Facilities，Professional researchers，Strong technical force2. In the senior site area，Close to consumers3. Low purchasing In Yiwu wholesale market，there is a significant cost advantages4. Franchise operation, easy to produce positive effects of economies of scale5. Success of financing policies, ensure adequate funding sourcesWEAKNESSES1. Chain information‵s slow circulation2. Without own distribution channels3. Personnel of high quality requirement, the clerk recruit enough4. Lack of core petitive products5. Individual chain is mismanagement, affect the pany brand imageOPPORTUNITIES1. Markets are not perfect, there are a great development space2 .There are many selfemployed in market， chain have brand advantage3. Consumers have a new demand, The new market gradually formedTHREATS1. In the development of the market, Increasing petition, The market share is divided2. pet supplies’ alternative products are increasing3. Due to the outbreak of Influenza epidemic, government publish relevantly restrictive policies4. Customers’ preference change4. Objectives Objectives first,we will open XingLong pet service station to serve the pet dogs and cats of the residents living in highclass apartment in Nanning,then,after we improving skills and accumulating capital gradually,we39。s economic growth is particularly prominent.Many people in the pet dogs who spend their own