【正文】 With the increasing living standards in China, pet gradually bee closer and closer panion. Whether it is dogs, cats, birds, or fish or turtles, which housekeeping past nursing homes, small animals for human entertainment, became an important member of the family. In an increasingly petitive social environment, your pet39。 many domestic firstline has also been developed cities, a similar organization, but due to technical reasons, and other aspects of a single national parison of many of these institutionsIn developed city markets,there exists a lackage of allpackage organization for all kind of pet second line cities,some service organizations for only one kind of pet still have a large market share,but we need a more effective solution to develop market the consideration,our program is to design the market in Nanning,through the program,we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity. Table of Content 1. Introduction marketing situation3. Swot analysis4. Objectives5. Marketing strategy 6. Action programmes7. Budget22017222 1. Introduction Headquarters: Chairman, General Manager (Finance Department, Investment Department, Marketing Department), deputy general manager (customer service department, advertising department), the department heads, employeesChain stores: store manager, medical groups, beauty group, photography group , public relations group, sales group marketing situationPet industry is currently on the market, there are many simple pet sale shop。s current development level of the pet market not in the true sense, with the world,In the current market environment in China, pet food and supplies to the retail industry is still in the emerging stage. Since 2007, many international and authoritative consumer market research institutions began to pay close attention to China39。s major pet products industry, a plete industrial chain. 2010, pet industry39。s total share of GDP has reached 6 percent in the United States, the European average of 3% 4%, Japan has also reached 2%, while in China, the figure was only %. With China39。 Analysis of the international pet tradePets in the developed countries as an industry have Yierbainian history, formed a breeding, training, supplies, appliances, medical, medicine, trade, industrial chain. Strict laws and regulations, not only in the management of specific responsibilities, the government and pet organizations plement each other, and the pet industry in a systematic and standardized run, forming a part of the national , the pet economy is a huge industry. In 2001, the pet for the creation of the . economy of 276 billion dollars in spending, the . pet insurance industry in each year revenues of up to 40 million。s economic strength, a sign of social welldeveloped. Pet of the world economy, promote the rapid development of the rapid development of related industries, and gradually standardized, standardization and internationalization. The number of pets, pet the economy to benefit from rapidly rising year by year. People pampering their pets to promote sales of pet supplies and pet services industry gradually grow, pet economy, pet food sales, pet supplies, pet grooming shops, pet hospitals and other produce rapid succession of new industries grew up, pet market has bee increasingly strong. To pet food, for example, North America (mainly the United States) is the largest region of all pet food consumer market, but also hold the majority share of Western Europe, sales of pet food to all other classes the main consumer market is also the consumption of dog food and cat food The secondlargest market. In which the United States and Japan in the pet39。ll be able to provide the corresponding service to other kinds of 39。 You can spend 40 discount on your pats mode