【正文】 l you to use listerine but that has alot of alcohol in it so if you use it do half water and half listerine that is what they told me when i got my tounge pierced and be sure to clean it after you do ANYTHING if you smoke, eat, drink, or anything else with your mouth be sure to rinse it well or it will get infected. Potential Actions Insight Opportunity: Personal Care ? Investigate the validity of this claim. ? Introduce a line of personal care products “from the makers of Listerine”. ? Some consumers have found Listerine useful for treating other fungal infections. ? Women have found it useful for yeast infections. ? Men have found it useful for treating jock itch. Ring worm, jock itch, and athlete’s foot are all Tinea infections caused by nasty little fungi called dermatophytes. […] To freshen your breath and treat those disturbed areas gargle and then spray some Listerine on your problem areas for another alternative treatment. Although there are drugs and home remedies for yeast infectio, the latest method is the treatment with pharmaceutical products like Lamisil and Listerine. I heard Listerine was good for a yeast . The Yeast infection cure with Listerine is one choice for your purpose. Many folks have had success with oldfashioned amber Listerine for jock itch. That could explain why others report that original formula Listerine works against nail fungus, athlete39。t rinse with a harsh mercial mouthwash such as Scope or Listerine, as they can definitely irritate your piercing. I39。ve always made strong emotional connections between smells and people. For instance, the smell of Listerine still reminds me of my grandfather (he died when I was 7). Generally, the idea of Listerine gives me the shivers. I think of the old school original flavor that my grandpa used to use and want to run screaming I buy Listerine because it reminds me of Grandpa and whenever I see a caraway seed, I can hear his voice. For fun last week, I asked Art of Manliness Facebook Fans and Twitter followers what smells they thought were manly. […] And the smell of a strong pot of coffee brewing also brings back memories, that and the way the old tan colored Listerine smells. ? However, the connection to grandpa might not be a positive association for all consumers. Potential Actions Insight Opportunity: Prevent digestive problems ? Investigate the validity of this claim. ? If it’s deemed to be true, incorporate this benefit into Listerine product messaging. ? Link Listerine to the trend in probiotics. ? Bundle Listerine with a probiotic. ? Emphasize that this benefit was discovered by “you” the consumer. ? A couple of people mentioned that Listerine has digestive benefits. ? They reasoned that digestive problems stem from germs, so killing germs in the mouth stops them at the source. Go and rinse it with listerine, listerine kills the germs in your mouth, hence preventing a ulcer. LISTERINE diluted with water or glycerine speedily relieves certain fermentative forms of indigestion. Possible Campaign Bad bacteria ? Remove with Listerine Good bacteria ? Replenish with probiotics Potential Actions Insight Opportunity: Listerine for GenY ? Develop a special nonalcohol based formula. ? Market this formula to this segment of tonguepiercing consumers. ? Several people who have tongue piercings remended not using Listerine as an aftercare treatment. ? The alcohol in Listerine burns the piercing they say. You can use listerine, but it39。s foot as a real deal. Potential Actions Insight Opportunity: Hair care ? Investigate the validity of this claim. ? Introduce a line of hair care products “from the makers of Listerine”. ? People talk about the benefits of treating their hair with Listerine. ? Popular reasons for this include treating head lice and dandruff. Yellow Listerine enrich your hair growth and threatens the dandruff. For head lice use Listerine (original flavor): Another remedy for treating head lice is rubing listerine mouth wash on your head. And the try was worth it because after drenching her hair with Listerine and wrapping it in a ziplock bag (I don39。s Foot, Listerine can be used to remove this stuborn foot fungus. (An alternative is to use the vinegar method and soak your feet two times daily in Listerine, but this might be a little costly!) A good treatment for athlete39。 PM. I would start using Listerine 2 to 3 times a day. Insights for Ideation Certain insights emerged from analysis of other consumer ments that were less frequent. Those not deemed quantitatively significant could be studied further. Potential Actions Insight Opportunity: Athlete’s foot treatment ? Determine effectiveness of Listerine as a treatment for Athlete’s foot. ? Introduce an Athlete’s foot treatment “from the makers of Listerine”. ? Listerine is said to be effective at treating Athlete’s foot. Applying Listerine in this manner as a remedy for athlete39。 he simply pours Listerine into his vodka twice a day. Listerine and Reach created the “October Oral Care Challenge” for kids 6 and older. To plete the challenge, our family had to brush, floss and rinse every day, twice a day for two weeks. We currently use, and have used both Listerine and Reach products for years, so this was an easy challenge for our family. ? Listerine’s recent ad campaign encourages people to use Listerine