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世界頂級(jí)化妝品品牌商務(wù)宣傳ppt模板之李施德林系列化妝品的市場(chǎng)分析listerinenetnography(更新版)

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【正文】 s have a somewhat moderate view of Listerine. ? Consumers most like Listerine’s germkilling action. ? The most prevalent plaint from consumers is that Listerine is too harsh. ? Listerine has a tremendous number of offlabel uses for personal and home care based on its efficacy. Top opportunities: ? Soothing Power flavor ? Toenail fungus treatment ? Mosquito repellent ? Listerine for GenY ? Unique uses forum 。 i was told to not use listerine because it would burn too much. I went on google today to look up how to care for the piercing and the first thing it said was NOT to use any kind of listerine. Again, listen to your piercer but I do strongly advise against using Listerine or any mouthwash with alcohol in it. they tell you to use listerine but that has alot of alcohol in it so if you use it do half water and half listerine that is what they told me when i got my tounge pierced and be sure to clean it after you do ANYTHING if you smoke, eat, drink, or anything else with your mouth be sure to rinse it well or it will get infected. Potential Actions Insight Opportunity: Personal Care ? Investigate the validity of this claim. ? Introduce a line of personal care products “from the makers of Listerine”. ? Some consumers have found Listerine useful for treating other fungal infections. ? Women have found it useful for yeast infections. ? Men have found it useful for treating jock itch. Ring worm, jock itch, and athlete’s foot are all Tinea infections caused by nasty little fungi called dermatophytes. […] To freshen your breath and treat those disturbed areas gargle and then spray some Listerine on your problem areas for another alternative treatment. Although there are drugs and home remedies for yeast infectio, the latest method is the treatment with pharmaceutical products like Lamisil and Listerine. I heard Listerine was good for a yeast . The Yeast infection cure with Listerine is one choice for your purpose. Many folks have had success with oldfashioned amber Listerine for jock itch. That could explain why others report that original formula Listerine works against nail fungus, athlete39。s Foot, Listerine can be used to remove this stuborn foot fungus. (An alternative is to use the vinegar method and soak your feet two times daily in Listerine, but this might be a little costly!) A good treatment for athlete39。s ironic, but i suspect that Listerine at night is bad for your breath, since it contains alcohol = drys your mouth, but you can39。t use Listerine on your face. ? If Listerine is deemed to be good for ae treatment, some nonbelievers will need to be informed. I have used Listerine for years to clear up small blemishes. Rubbing listerine on the face helps you get rid of spots...? you39。Listerine Netnography February 12, 2010 Overview This study is an analysis of consumers’ perception of Listerine. ? Source data: ? Social Media content on the Inter generated by consumers, . blogs. ? Quantitative analysis: ? Amount of discussion about Listerine relative to other topics. ? Consumer sentiment about Listerine relative to other topics. ? Qualitative analysis: ? Overall reasons consumers like or dislike Listerine. ? Key insights about Listerine consumers. Summary of Findings ? Consumers most like Listerine’s germkilling action. ? The most prevalent plaint from consumers is that Listerine is too harsh. ? Overall reasons given for liking and disliking Listerine are as follows (in rank order): ? Listerine has a tremendous number of offlabel uses for personal and home care based on its efficacy. Likes Dislikes Kills germs Too harsh Treats toenail fungus Toxicity Good mosquito repellent Efficacy Treats bad breath Taste Treats ae Link to alcoholism Research Approach ? Use freely available consumer generated discussions (“Social Media”) to understand: ? Overall positive/negative preference for Listerine. ? Opportunities for leveraging likes and pensating for or overing dislikes. ? Investigations centralized on Listerine but also included some related terms: ? Specific flavors of Listerine ? Related Listerine products, . Listerine Strip Social Media Sources for Consumer Insights Inter Forums ? Online munities where consumers post questions, answers, ments, and general discussions. ? Forums are often associated with particular topics such as hobbies, geographies, sports, lifestyles, illnesses, and more. Blogs ? Commentary or news on a particular subject。t offer you a solution, but just don39。t even pare to the cost of actual drinking alcohol. Potential Actions Insight Threat: Dries out mouth ? Investigate the validity of the causal connection drawn by consumers and the media. ? If deemed to be true, develop a new formulation to address this problem. ? If false, then Listerine should address this better in public service pages like this one: . ? Several consumers plained that Listerine dries out their mouth. ? This is caused by the alcohol. ? A dry mouth is believed to exacerbate bad breath. ? This theme was 3% of negative ments. Crest Pro Health mouth wash is a better option than Listerine because it does not have alcohol in it (which can dry out your mouth). It39。s foot is harmless for youngsters and adults alike. If you find that you have developed a case of Athlete39。m not too sure but most likely since when i first got my lip piercing
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