【正文】 ees embarrassing. In addition, the fans, after all, a small public phones for their unique needs or different from ordinary consumers. If only the pursuit of niche markets and ignore the mass market soar. More importantly, such a niche market will be difficult to carry the banner of Lei Jun into the mobile Internet.3. Opportunities1) Competitors undercutIphone IOS Jobs after the death of the declining market share, iphone in the sales of the new iPhone5 mobile phone China entirely without iPhone4s sales.2) The popularization of mobile intelligent terminal, the mobile phone users surge in the number of Chinese, intelligent machine market is huge.At present, Xiaomi mobile phone sales and attention at home and continue to rise, its brand influence and visibility have reached the pinnacle of the domestic mobile phone. Products to meet the modern young people to pursue have a fever.3) Domestic operators 3G, 4G the development of network technology, covering.Come with terminal stage, singing opera trend sweeping, domestic 3G market ushered in a new pattern. As the birth of 3G intelligent mobile phone Xiaomi is the advantage of the favorable factors4) Xiaomi expansion of overseas market, go out of the countryIn April 2013, Xiaomi began to emerge from the mainland, started in Hong Kong and Taiwan issued new Xiaomi mobile phone, 2S and 2A, and the obtained high praise, and a good sales. Internationalization of the beginning, and foreign brands such as Samsung, HTC counter.5) Rumors and exposure of Xiaomi will launch a notebook, costeffective notebook will cause great impact on the market.4. Threats1) Foreign enterprises for lowend smart phone market exploration and possessionThe front line foreign brands in performance is very strong, prehensive coverage of their product line of high, medium and lowend, lowend mobile phone for the production of domestic mobile phone manufacturers mainly caused great pressure。s bright moon, Xiaomi’s reputation in the hearts of the public have not been able to establish.Xiaomi mobile phone production enterprises brand awareness is not very strong, there is no a special department set up study and the specialized personnel brand value, no multichannels to enhance brand publicity and brand value. In the minds of customers did not establish a clear, unique corporate brand image, did not use brand value to the idea of expanding the market.2) Technical limitations, lack of management and control hardwareXiaomi pany is not a hardware manufacturer. In the previouss largest mobile phone theme library, changing theme of individuality and lock screen mode, can carry out local custom flexible.Xiaomi mobile phoneXiaomi mobile phone is specially designed for mobile phone fancier level control to create a high quality intelligent mobile phone. Lei Jun is Xiaomi39。s chairman and CEO Lei Jun announced, the pany has pleted a new round of financing of $216000000 , this round of financing the pany at a $4000000000 valuation, investors are the top international investment pany, but did not disclose the specific name.In February 5, 20132 month 16 days, 10 noon,Xiaomi mobile phone 2, 1s open purchase.In February 14, 2014, red mobile phone (Telemunications Edition) published, and in February 20th will be officially opened on sale, at the same time, Xiaomi 3 Tele version will also be launched in February 25th.In April 22, 2014, the pany and the Xiaomi domain to the original domain name , the access will be automatically jump to a new domain name.4. Main businesses of Xiaomi M chatM chat, Xiaomi production of a span of iPhone, Android, Symbian mobile phone platform, mobile, Uni, cross tele operators in the mobile phone terminal free instant messaging tool, through the mobile phone network (WiFi, 3G, GPRS), can tell