【正文】 applicationphoneQinghuaworldITcrossborder4]WithoutTheShirky.Business CrownDrivingofHowe.Hyperion,SellingFutureThe2009.aPastChristime, it has focused on the development of online munities and mobile operating systems. In the face of foreign strong enemy and domestic Hua Wei, ZTE39。t out!MIUIMIUI is a Android mobile phone operating system the pany customized, MIUI for native Android system more than 100 improvements, in June 1, 2010 officially released, users covering 23 countries, highly mobile phone fancier chase.MIUI devotes to the most extreme in the intelligent mobile phone calls and text messages for experience, the original features of the MIUI interface system, the perfect matching of the China the use habit of the user, is China first Internet development mode of mobile phone operating system development team, according to the feedback of MIUI munity fancier improvement, weekly update iteration. MIUI has the world39。 followed by mission impossible, Xiaomi to plete can not plete the task。 of course, we want to conquer the world with Xiaomi and rifle. Finally, we hope that the sweet name Xiaomi bee friends. In addition, Xiaomi new LOGO upside down is a heart, a little bit, means that allows the user to save a dessert.3. Important events of XiaomiIn 2010 October2011 year in July in 2011 August research and development to plete closure of research and development.In August 16, 2011, Xiaomi mobile phone conference held in Beijing 798 Art Center D s largest mobile phone theme library, changing theme of individuality and lock screen mode, can carry out local custom flexible.Xiaomi mobile phoneXiaomi mobile phone is specially designed for mobile phone fancier level control to create a high quality intelligent mobile phone. Lei Jun is Xiaomi39。s at fiercely as a tiger does, software pany transfer terminal hardware manufacturing, lack of hardware control experience. In cruel environment, the petitiveness of Xiaomi is slightly insufficient. Barely able to cope, impossible to guard against. 3) Tight supply, limited production capacityThe production yield is too low, the supply can not meet demand, according to cofounder of Xiaomi technology Li Wanqiang said that the second generation of Xiaomi will be Foxconn OEM and Xiaomi to ensure security at the end of this year sales of 4,000,000 units. Because Xiaomi phone sales appear unprecedented hot conditions, IAC has been unable to bear too large a production task, therefore, Xiaomi Generation 2 will be the OEM of Foxconn. And judging from the longterm development, just from a single corporate structure is concerned, Xiaomi pany only do sales, no own production and assembly factory，only rely on other factories to replace it assembled, so supply adds to more difficulty. Combination of stable production capacity and market demand has brought a great challenge, and all of a sudden the speed of 120 cities coverage is too fast.4) Poor quality, worrying aftersales serviceXiaomi phone quality itself, frequently broke light leakage, peeling paint, frequent crashes, calling broken sound and other issues for Xiaomi’s after sales service is a huge pressure.Under the premise of not guaranteeing the quality of products, whether the service of Xiaomi can keep up with, at the beginning of the open beta score is not high, then continuously broke into a series of quality problems. In addition, with the increasing number of mobile phone sales, how to build sales service support system will also be a new challenge for Xiaomi.5) Single marketing methods ，small minority of market positioningLack of Xiaomi mobile marketing to target consumers ages occupational characteristics, aspects of lifestyle, purchasing habits, consumer psychology, the purchase decisionmaking further studies to determine their value and m