【正文】 ake the pursuit of the concept of brand positioning marketing. Currently, the market position in most mobile phone enthusiasts. The fans are generated pleasure of providing personalized experience with the machine through the brush. But it has a builtin stage, MIUI Xiaomi phone applications and enhanced many features, so that more consumers can enjoy without brush better experience. When fans exclusive bee so popular after such a market positioning bees embarrassing. In addition, the fans, after all, a small public phones for their unique needs or different from ordinary consumers. If only the pursuit of niche markets and ignore the mass market soar. More importantly, such a niche market will be difficult to carry the banner of Lei Jun into the mobile Internet.3. Opportunities1) Competitors undercutIphone IOS Jobs after the death of the declining market share, iphone in the sales of the new iPhone5 mobile phone China entirely without iPhone4s sales.2) The popularization of mobile intelligent terminal, the mobile phone users surge in the number of Chinese, intelligent machine market is huge.At present, Xiaomi mobile phone sales and attention at home and continue to rise, its brand influence and visibility have reached the pinnacle of the domestic mobile phone. Products to meet the modern young people to pursue have a fever.3) Domestic operators 3G, 4G the development of network technology, covering.Come with terminal stage, singing opera trend sweeping, domestic 3G market ushered in a new pattern. As the birth of 3G intelligent mobile phone Xiaomi is the advantage of the favorable factors4) Xiaomi expansion of overseas market, go out of the countryIn April 2013, Xiaomi began to emerge from the mainland, started in Hong Kong and Taiwan issued new Xiaomi mobile phone, 2S and 2A, and the obtained high praise, and a good sales. Internationalization of the beginning, and foreign brands such as Samsung, HTC counter.5) Rumors and exposure of Xiaomi will launch a notebook, costeffective notebook will cause great impact on the market.4. Threats1) Foreign enterprises for lowend smart phone market exploration and possessionThe front line foreign brands in performance is very strong, prehensive coverage of their product line of high, medium and lowend, lowend mobile phone for the production of domestic mobile phone manufacturers mainly caused great pressure。Anderson.andRadical[2]LongofLess2008.Crowdsourcing:WhythetheBusiness,HerePowerOrganizations.Panchangesmanagers.2012Analysisdevelopment.2011fJlICmilletTanthe[J]phone:2009.OrganizingEverybody:[4]ClayofIsPower[3]JeffMore.istheAnderson.Hyperion,ofThes system.As m chat, now you can attract some users this mode, you can use this to promote more services. But at the same time, and it can also be the opposite of walking, introduced realname authentication system, secure chat system, multiple authentication systems, services and other free, the opposite pattern with Tencent can attract a lot of customers, but also a trend in the future, as lay the foundation for more and better services.Do not overpublicity hardware configuration, turn more publicity cost advantage, and for their own is best idea for the best. As for the current hardware and prices are very good, resulting in a high cost, are very attractive to users and branding effect.3. Clearly know their market positioning. Users of Xiaomi can be divided into four categories: For pricesensitive users, the pursuit of cost concerns users have high demands on hardware performance users, Xiaomi fans user. Xiaomi can be transformed into the first three categories of users to bee a fan of Xiaomi, Xiaomi in the need to make every step perfect.References[1]s bright moon, Xiaomi’s reputation in the hearts of the public have not been able to