【正文】 .2011fJlICdevelopmentmilletAnalysisTan.2012themanagers[J]changesphone:Pan2009.Organizations.OrganizingPowerEverybody:Here[4]ClayBusiness,oftheIsthePowerCrowdsourcing:Why[3]Jeff2008.More.LessisoftheLongAnderson.[2]Hyperion,RadicalofandTheAnderson.s system.As m chat, now you can attract some users this mode, you can use this to promote more services. But at the same time, and it can also be the opposite of walking, introduced realname authentication system, secure chat system, multiple authentication systems, services and other free, the opposite pattern with Tencent can attract a lot of customers, but also a trend in the future, as lay the foundation for more and better services.Do not overpublicity hardware configuration, turn more publicity cost advantage, and for their own is best idea for the best. As for the current hardware and prices are very good, resulting in a high cost, are very attractive to users and branding effect.3. Clearly know their market positioning. Users of Xiaomi can be divided into four categories: For pricesensitive users, the pursuit of cost concerns users have high demands on hardware performance users, Xiaomi fans user. Xiaomi can be transformed into the first three categories of users to bee a fan of Xiaomi, Xiaomi in the need to make every step perfect.References[1]s at fiercely as a tiger does, software pany transfer terminal hardware manufacturing, lack of hardware control experience. In cruel environment, the petitiveness of Xiaomi is slightly insufficient. Barely able to cope, impossible to guard against. 3) Tight supply, limited production capacityThe production yield is too low, the supply can not meet demand, according to cofounder of Xiaomi technology Li Wanqiang said that the second generation of Xiaomi will be Foxconn OEM and Xiaomi to ensure security at the end of this year sales of 4,000,000 units. Because Xiaomi phone sales appear unprecedented hot conditions, IAC has been unable to bear too large a production task, therefore, Xiaomi Generation 2 will be the OEM of Foxconn. And judging from the longterm development, just from a single corporate structure is concerned, Xiaomi pany only do sales, no own production and assembly factory，only rely on other factories to replace it assembled, so supply adds to more difficulty. Combination of stable production capacity and market demand has brought a great challenge, and all of a sudden the speed of 120 cities coverage is too fast.4) Poor quality, worrying aftersales serviceXiaomi phone quality itself, frequently broke light leakage, peeling paint, frequent crashes, calling broken sound and other issues for Xiaomi’s after sales service is a huge pressure.Under the premise of not guaranteeing the quality of products, whether the service of Xiaomi can keep up with, at the beginning of the open beta score is not high, then continuously broke into a series of quality problems. In addition, with the increasing number of mobile phone sales, how to build sales service support system will also be a new challenge for Xiaomi.5) Single marketing methods ，small minority of market positioningLack of Xiaomi mobile marketing to target consumers ages occupational characteristics, aspects of lifestyle, purchasing habits, consumer psychology, the purchase decisionmaking further studies to determine their value and make the pursuit of the concept of brand positioning marketing. Currently, the market position in most mobile phone enthusiasts. The fans are generated pleasure of providing personalized experience with the machine through the brush. But it has a builtin stage, MIUI Xiaomi phone applications and enhanced many features, so that more consumers can enjoy without brush better experience. When fans exclusive bee so popular after such a market positioning b