【正文】 你唯一浪費的一樣東西是熵。In physics on these two things we say – there is conservation rules. 在物理學，我們說這兩個東西有—質(zhì)能守恒法則。Now, being a physicist I know that in order to generate wealth you need two things. 現(xiàn)在，身為物理學家，我知道為了創(chuàng)造財富，你需要兩個東西。If you look on the world consumption in the last 150 years, what curve do you see? 如果你看一下過去150年來全世界的消耗量，你會看到哪一條曲線？I am not talking about 10 years or 20 years, or 30 years which is a duration of strategy, 150 years. 我不是說十年、二十年、或三十年（這也是策略持續(xù)的期間），而是150年。And we are talking here about the long run. 我們這里指的是長期情況。More than that, let’s ask ourselves, as we bee better, don’t we realize that we actually build a broader base from which a bigger jump is now possible. 此外，讓我們捫心自問，由于我們變得更好，難道我們不了解其實自己已經(jīng)建立了更好的基礎(chǔ)，現(xiàn)在可以往上跳躍一大步了嗎？And if that is the case, why should not we think about the red curve? 如果情況是如此，為什么我們不應該考慮紅色曲線呢？I will tell you why. 我會告訴你原因。Let’s understand something. 讓我們了解一件事。Maybe the beginning is slower but this is also ongoing improvement. 也許一開始比較慢，但也是持續(xù)改善。I call it stagnating on a higher level. 我把它叫做在較高層級上停滯。Look, it is continuing to go on and on, if you have a microscope you can see it is still going on, and if not – let’s correct the curve. 你看，它繼續(xù)前進，如果你有顯微鏡，就可以發(fā)現(xiàn)它仍然繼續(xù)前進，如果沒有的話—讓我們修改一下曲線。One is what I call “the green curve.” 一個是我所謂的“綠色曲線”。Because here I found out that so many people are really trying to avoid reality. 因為在這里，我發(fā)現(xiàn)許多人真的想企圖逃避現(xiàn)實。None of the three necessary conditions will be achieved.這三個必要條件都無法達成。This is correct for hospitals, this is correct for everything. 醫(yī)院也是如此，每個組織都是如此。Why?為什么呢？Have you noticed to what extent petition in the market started to be more and more fierce from one year to the other? 你是否發(fā)現(xiàn)市場的競爭開始變得愈來愈激烈？And this is not just in business. 不只是企業(yè)。I claim that the objective, no matter from which direction you are ing, is ‘to put your pany on a process of ongoing improvement’. 不論你從什么方向來看，我認為目標都是“讓你的公司導入持續(xù)改善的程序。Today I would say there is total consensus. 到今天，我認為已經(jīng)完全取得共識。It was not clear 20 years ago. 在二十年前并不清楚。Let’s look on it. Let’s look on the cloud.我們看一下沖突圖。When I have done this, the analysis for the strategy for pany after pany, I have done it for many, many panies, you start with things which are so unique to the pany, because the panies are very different from each other, at the bottom of the tree, no matter what organization it was, it was always the same conflict. 我在替許多公司分析策略時，都是先從每個公司獨特的要素開始分析，因為每家公司的本質(zhì)都非常不同，然而，無論是什么樣的組織，在圖的底部都會碰到相同的沖突。But in order to find out exactly what to change, I think that we should pin down the exact conflict, the generic conflict that exists between the three. 但是為了找出要改變什么，我認為我們應該找出真正的沖突，存在于這三個必要條件之間的一般性沖突。You do not provide satisfaction to your market, it is just a matter of time until you are out. 你不讓市場滿意，那么你被市場淘汰只是早晚的事。This is a movement that put on the table the client is the king. 這是眾人皆知的活動—客戶是國王。What about this last one provide satisfaction to the market now as well as in the future. 看看第三個—讓市場現(xiàn)在和未來都滿意。At the same time more and more union leaders start to realize that job security actually does not exist in a pany that does not make money, no matter what the promises of the top management. 同時，愈來愈多的工會領(lǐng)袖開始了解，無論高階主管給予什么承諾，在不賺錢的公司里面根本就沒有工作安全可言。Why do I claim it? 為什么我會這么說呢？In the last 15 years, most top management, the one who have to submit every quarter proper bottom line results are more and more convinced that if their own employees will not be satisfied, in the long run they cannot succeed. 在過去十五年中，必須每一季提出盈虧報告的高階主管，大多都愈來愈相信如果員工不滿意，長期來說公司就不會成功。By the way, look on it. 順帶一提，看一下。What we are asking to is have them both without any promise at the same time for ever. 我們所要求的是同時符合兩個必要條件，而不做任何妥協(xié)。Because the first one is a beautiful statement of a capitalistic point of view make money now as well as in the future. 因為第一個漂亮的句子是以資本主義為出發(fā)點—現(xiàn)在和未來都賺錢。Why do we feel that it is not easy? 為什么我們會認為不簡單呢？Because even when we are just skimming on it, it starts to bee quite obvious to us that in real life many times one necessary condition implies things which are in conflict with what another necessary condition is implying. 因為即使我們粗略地看一下，就會發(fā)現(xiàn)在現(xiàn)實生活中，很多時候某個必要條件隱含的東西，和另一個必要條件隱含的東西有明顯的沖突。If these are the necessary conditions for strategy, how many strategies you know about of panies that violate at least one of the three. 如果這些是策略的必要條件，你知道有多少家公司的策略至少違反了其中一項必要條件嗎？What do you think about the strategy of a pany that says – we will do right sizing. 我們要讓組織結(jié)構(gòu)最適化—你認為這樣的策略如何呢？We will cut 20% of the labour force. 我們要裁減20%的人力。If you violate it, it means you put in danger the whole livelihood of the pany. 如果你違犯必要條件，就代表你讓整個公司的生計陷入危機?！盢ow, let’s understand something. 現(xiàn)在，讓我們了解一件事。”Provide a secure and satisfying environment to employees now as well as in the future. “現(xiàn)在和未來都提供員工安全和滿意的環(huán)境。Make money means ‘make goal units’ and through that many times get the money. 賺錢的意思是“獲得目標單位”，很多時候就能因此而賺錢。The three necessary conditions are ‘make money now as well as it the future,’ the second one is, excuse me. 三個必要條件分別是“現(xiàn)在和未來都賺錢。So, let’s summarise it. 所以，讓我們做摘要?！盚e’s not a king, but unfortunately behaves like a king and if we ignore him then we do not get the sales. 他不是國王，但是不幸地，他的行為像國王，如果我們忽略他，生意就做不成。—他們說“沒錯”，但是他們根本不在乎?！盚ere when I am talking about the market I mean your clients, I also mean your vendors, I also mean the munity in which you operate. 我這里所說的市場是指你的客戶、供貨商、公司營運地點所在的小區(qū)。I am calling this third necessary condition. 我把它叫做第三個必要條件。If the external world will be offended by the organisation, by that we take enormous risk about the future of that organisation. 如果外界受到組織的侵犯，那么組織的未來會面臨極大的風險。The pany is not operating in isolation. 公司并不是獨立營運。And if it does not guarantee the goal it means it’s a bad strategy. 無法保證目標能達成，就代表不是好策略。In other words when I am judging a strategy this will be a necessary condition. 換句話說，當我評估一項策略，這會是個必要條件。Now, w