【正文】 ...............................................................................................................................................................................10第一篇 市場部崗位職責(zé) .......................................................................................................................................................................................................................11一、市場部職能 .....................................................................................................................................................................................................................................12二、市場部經(jīng)理崗位描述 .....................................................................................................................................................................................................................13三、市場部人員崗位描述 .....................................................................................................................................................................................................................15市場調(diào)研主任 ...............................................................................................................................................................................................................................15產(chǎn)品主任 .......................................................................................................................................................................................................................................16媒體主任 .......................................................................................................................................................................................................................................16推廣主任 .......................................................................................................................................................................................................................................17第二篇 市場部管理與控制制度： .....................................................................................................................................................................................................19一、直送營銷部“三”日操作制度 .....................................................................................................................................................................................................20上海聯(lián)縱智達(dá)營銷咨詢有限公司 沈陽乳業(yè)咨詢作業(yè)文件2022/6/28 第 3 頁日清日結(jié) .......................................................................................................................................................................................................................................20周清周報 .......................................................................................................................................................................................................................................20日新月異 .......................................................................................................................................................................................................................................21需記筆記 .......................................................................................................................................................................................................................................21二、市場部述職制度 .............................................................................................................................................................................................................................22每項述職 .......................................................................................................................................................................................................................................22定期述職 .......................................................................................................................................................................................................................................23三、四小時復(fù)命制 .................................................................................................................................................................................................................................25第三篇 市場部日常工作程序 .............................................................................................................................................................................................................27一、營銷策劃綱要的制定、審批程序 .................................................................................................................................................................................................28二、營銷預(yù)算與計劃的編制程序 .........................................................................................................................................................................................................29銷售目標(biāo)預(yù)測 .............................................................................................................................................................................................