【正文】 .............................................................15● 海爾策劃有道，締造世界級品牌 ...............................................................................................................16● 小作坊后發(fā)制人反敗為勝 ...........................................................................................................................18第五計　 “趁火打劫” .......................................................................................................................................19●“ BX”趁勢而上注冊國際名牌商標 ..........................................................................................................19● 華爾街大佬因機而發(fā)操縱美國白宮 ...........................................................................................................20● 數(shù)公司采取反擊戰(zhàn)略大獲全勝 ...................................................................................................................21●“ XY”公司乘虛而入產(chǎn)品占領(lǐng)國際市場 ..................................................................................................21第六計　 “聲東擊西” .......................................................................................................................................22●婁維川故作姿態(tài)逼對手稱心讓步 ...................................................................................................................22●“ 本田 ”“亞馬哈 ”聲東擊西誰主沉浮 .....................................................................................................23● 聲東擊西，不過早地暴露自己 ...................................................................................................................25第二篇　 敵戰(zhàn)計 .......................................................................................................................................................26第 7 計　 “無中生有” ......................................................................................................................................26● 蘭麗綿羊油編撰故事譽滿寶島 ...................................................................................................................27● 珠寶店精心制作假象轟動首都全城 ...........................................................................................................28第 8 計　 “暗渡陳倉” .......................................................................................................................................29● 哈默炫耀投標獨占兩塊租地 .......................................................................................................................30● 英方拖延時間轉(zhuǎn)移資產(chǎn)逃避責任 ...............................................................................................................31● 驚人的博覽會取得罕見的成功 ...................................................................................................................32第 9 計　 “隔岸觀火” .......................................................................................................................................34● 復(fù)印機廠相機行事坐收漁利 .......................................................................................................................35● 手足相煎兩敗俱傷漁人得益 .......................................................................................................................36● 礦泉壺混戰(zhàn)中取勝 .......................................................................................................................................37第 10 計　 “笑里藏刀” .....................................................................................................................................40●《 佐賀報 》 精誠所至金石為開 ...................................................................................................................40● 王銀飛在經(jīng)營中的人情味 ...........................................................................................................................41● 洗染廠不靠錢緣靠情緣吸引客戶 ...............................................................................................................41● 上海家庭飯館笑中經(jīng)營生意興隆 ...............................................................................................................422 / 128● 不能忘記冷漠與微笑在經(jīng)營中的作用 .......................................................................................................42第 11 計 　 “李代桃僵 ”.................................................................................................................................43●“ 椰菜娃娃 ”開創(chuàng)了一個新時代 ...............................................................................................................43● 二商旅避實擊虛留住八方賓 .......................................................................................................................43第 12 計　 “順手牽羊” .....................................................................................................................................44● 工程師借題發(fā)揮使對手心悅誠服 ...............................................................................................................45● 微隙必乘，商品賣主步步為營 ...................................................................................................................45● 我方公司微利必得招招見效 .......................................................................................................................45第三篇　 攻戰(zhàn)計 .......................................................................................................................................................46第 13 計　 “打草驚蛇” .....................................................................................................................................46● 以己之長攻敵之短成為最穩(wěn)固的公司 .......................................................................................................47● 麥西公司謀而后戰(zhàn)走出困境 .......................................................................................................................47● 山德斯公司揚長避短敗中取勝 ...................................................................................................................48● 唐納生公司審時度勢戰(zhàn)勝一切對手 ...........................................................................................................48● 大化公司遠慮解近憂 ..................................................................