【正文】 ........................................................................................................27五）市場調(diào)查（價格）記憶技巧 ..........................................................................................................................27六）市調(diào)注意事項 ..................................................................................................................................................28七）新店開業(yè)前期的項目調(diào)查 ..............................................................................................................................28八）市場調(diào)查的反饋－市調(diào)報告 ..........................................................................................................................30九）市調(diào)分析 ..........................................................................................................................................................30十）市場調(diào)查后的跟進 ..........................................................................................................................................30三、價格管理與競爭 ...................................................................................................................30一）制定價格策略 ..................................................................................................................................................30二）實施價格操控 ..................................................................................................................................................31三）具體操作方法 ..................................................................................................................................................32四、促銷管 理 ...............................................................................................................................33一）商品促銷的概念及分類 ..................................................................................................................................33二）促銷活動的制定 ..............................................................................................................................................34三）促銷活動的實施 ..............................................................................................................................................35四）促銷分析和評估 ..............................................................................................................................................35五、自有品牌經(jīng)營策略 ...............................................................................................................36一）自有品牌的定義 ..............................................................................................................................................36二）自有品牌經(jīng)營的宗旨 ......................................................................................................................................36三）自有品牌面臨的環(huán)境與形勢 ..........................................................................................................................37四）自有品牌開發(fā)策略 ..........................................................................................................................................37五）開發(fā)原則 ..........................................................................................................................................................38六）開發(fā)與維護流程 ..............................................................................................................................................38七）陳列原則 ..........................................................................................................................................................38第四 模塊：經(jīng)營管理篇 .....................................................................39一、商品管理 ...............................................................................................................................39一）賣場商品知識 ..................................................................................................................................................39二）商品管理的原則及要點 ..................................................................................................................................40三）賣場商品管理注意事項 ..................................................................................................................................40四）商品質(zhì)量管理 ..................................................................................................................................................41二、商品陳列和展示的管理 .......................................................................................................42一）商品陳列相關(guān)知識 ..........................................................................................................................................42二）商品陳列的原則 ..............................................................................................................................................42三）商品陳列的方法 ..............................................................................................................................................43四）商品陳列的標(biāo)準 ..............................................................................................................................................44五）商品陳列的檢查要點 ......................................................................................................................................45六）提高陳列效果與客單價的關(guān)系 ......................................................................................................................46七）商品陳列的維護 ..............................................................................................................................................46三、品類管理 ...............................................................................................................................473 / 105一）品類管理的定義 ..............................................................................................................................................47二）品類組合的關(guān)鍵點（依據(jù)消費者需求） ..........................................................................