【正文】 1 / 105主管培訓(xùn)主管培訓(xùn) 教材教材第 一模塊：工作 職責(zé) 篇 ......................................................................7一、主管的職責(zé)及每日例 行工作 .................................................................................................7一）主管的定義 ........................................................................................................................................................7二）主管的主要作用 ................................................................................................................................................7三）主管的工作職責(zé) ................................................................................................................................................7四）主管的每日作業(yè)流程 ........................................................................................................................................8五）主管的日常重點(diǎn)工作 ......................................................................................................................................10二、主管基本素質(zhì)與能力要求 ...................................................................................................18一）基本素質(zhì)要求 ..................................................................................................................................................18二）基本知識(shí)要求 ..................................................................................................................................................18三）基本能力要求 ..................................................................................................................................................18三、關(guān)于主管的考核 ...................................................................................................................19一）主管的月度考核 ..............................................................................................................................................19二）主管的季度考核 ..............................................................................................................................................21第二模 塊： 企業(yè)文化篇 .....................................................................22一、企業(yè)文化在管理中的重要作用 ...........................................................................................23一）人人樂的發(fā)展史 ..............................................................................................................................................23二）人人樂的企業(yè)文化 ..........................................................................................................................................23三）企業(yè)文化在管理中的重要作用 ......................................................................................................................23四 ）如何宣導(dǎo)及落實(shí)企業(yè)文化 ..............................................................................................................................23五）如何通過落實(shí)企業(yè)文化激發(fā)員工歸宿感及工作積極性 ..............................................................................23六）人人樂管理干部十大準(zhǔn)則 ..............................................................................................................................23二、人人樂的企業(yè)發(fā)展戰(zhàn)略規(guī)劃 ...............................................................................................23一）第一個(gè)十年人人樂取得的成績(jī) ......................................................................................................................23二）人人樂第二個(gè)十年規(guī)劃 ..................................................................................................................................23三）觀念轉(zhuǎn)變 ..........................................................................................................................................................24四）經(jīng)營(yíng)變革措施 ..................................................................................................................................................24三、企業(yè)執(zhí)行力培養(yǎng) ...................................................................................................................24一）衡量執(zhí)行力的標(biāo)準(zhǔn) ..........................................................................................................................................24二）如何檢查部屬的執(zhí)行力 ..................................................................................................................................24三）執(zhí)行力的三個(gè)核心 ..........................................................................................................................................25四）如何挑選有執(zhí)行力的人 ..................................................................................................................................25五）執(zhí)行力領(lǐng)導(dǎo)者要做的七件事 ..........................................................................................................................25第三模塊：競(jìng)爭(zhēng)策略篇 .....................................................................26一、競(jìng)爭(zhēng)的戰(zhàn)略與戰(zhàn)術(shù) ...............................................................................................................26一）競(jìng)爭(zhēng)的四大原則 ..............................................................................................................................................26二）競(jìng)爭(zhēng)的十大戰(zhàn)術(shù) ..............................................................................................................................................26三）競(jìng)爭(zhēng)對(duì)手的確立與分析 ..................................................................................................................................26二、市場(chǎng)調(diào)查 ...............................................................................................................................262 / 105一）市場(chǎng)調(diào)查含義 ..................................................................................................................................................26二）人人樂常用市場(chǎng)調(diào)查方法 ..............................................................................................................................27三）市場(chǎng)調(diào)查對(duì)象 ..................................................................................................................................................27四）市場(chǎng)調(diào)查的內(nèi)容 ......................................