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neering Q: What Features to Build? Why? When are you “Done”? A: EasytoFind, Fun/Useful, Unique Features that Increase Conversion (stop iterating when increase decelerates) ? Wireframes = Conversion Steps ? Measure, A/B Test, Iterate FAST (daily/weekly) ? Optimize for Conversion Improvement – 80% on existing feature optimization – 20% on new feature development Optimize 4 Happiness (both User + Business) ? Define States of User + Business Value ? Prioritize (Estimate) Relative Value of Each State ? Move Users: Lower Value Higher Value ? Optimize for User Happiness / Business $$$ ? Achieve Low Cost + High Value Scale $$$ Discover Meaning Keywords, Images, CalltoAction Top 10 100 words ? Your Brand / Products ? Customer Needs / Benefits ? Competitor?s Brand / Products ? Semantic Equivalents ? Misspellings Relevant images ? People ? Products ? Problems ? Solutions CalltoAction ? Words ? Images ? Context ? Button/Link ? Emotion Result ? Positive? ? Negative? ? Neutral (= Death) ? A/B test amp。 marketing using Fast Iteration Cycles amp。 develop Marketing Channels。 Dashboard for each segment amp。 Alerts System Events amp。 OpenSource Components Cloud Computing Cluster Immune System Justintime Scalability Refactoring Developer Sandbox Minimum Viable Product Measure Faster Split Tests Clear Product Owner Continuous Deployment Usability Tests Realtime Monitoring Customer Liaison Learn Faster Split Tests Customer Interviews Customer Development Five Whys Root Cause Analysis Customer Advisory Board Falsifiable Hypotheses Product Owner Accountability Customer Archetypes Crossfunctional Teams Semiautonomous Teams Smoke Tests Funnel Analysis Cohort Analysis Net Promoter Score Search Engine Marketing RealTime Alerting Predictive Monitoring