新興公司如何應(yīng)對侵權(quán)(參考版)
2025-03-25 04:22本頁面
【正文】 Resources Additional References: ? “Influence: The Psychology of Persuasion”, Robert Cialdini (book) ? “Putting the Fun in Functional”, Amy Jo Kim (etech 2022 preso) ? “Futuristic Play”, Andrew Chen (blog) ? “Don?t Make Me Think”, Steve Krug (book) ? “Designing for the Social Web”, Joshua Porter (book, website) ? “Startup Lessons Learned”, Eric Ries (blog) ? “Customer Development Methodology” Steve Blank (presentation, blog) ? “”, Sean Ellis (blog) 。 Profitability “You probably can’t save your Ass and your Face at the same time… choose carefully.” – DMC Summary ? Measure Stuff. Keep It Simple. ? 5 Steps: Startup Metrics for Pirates (AARRR!) ? 3 Items: Biz Model, Conversion, Mktg Channels ? Iterate amp。 Retention 2. Market the Product: Acquisition amp。 resources ? Product/Engineering time amp。) MAARRRketing Plan Marketing Plan = Target Customer Acquisition Channels ? 3 Important Factors = Volume (), Cost ($), Conversion (%) ? Measure conversion to target customer actions ? Test audience segments, campaign themes, CallToAction (CTAs) [Gradually] Match Channel Costs = Revenue Potential ? Increase Vol. amp。 Focus on BestPerforming Channels amp。 ) 1% $5 Revenue Users Pay / Generate $$$ (first txn, breakeven, target profitability) 2% $50 Role: Marketing / Sales Q: What channels? Which users? Why? A: High Volume (), Low Cost ($), High Conv (%) ? Design amp。 /feed open rate / CTR) 5% $1 Referral Users Refer Others (cust sat =8。 Usage/Signup (clicks/time/pages, /profile reg, feature usage) 15% $.25 Retention Users Come Back。 Students Teachers Students Activation ?Claim Profile ?Add Class ?Contact Teacher ?View 3 Pages Retention ?Visit 1x/mo for 3 mo?s ?Visit 1x/mo for 3 mo?s Referral ?Request Review ?Suggest Teacher TeachStreet: 45day Claim Rates (Seattle, Portland) Role: Product / Engi
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