【正文】 ..........................50三、 案場主管的考核 ..................................................................................511. 前臺業(yè)務(wù)主管的考核 ..........................................................................512. 后臺行政主管的考核 ..........................................................................51 9恒大全國項(xiàng)目銷售執(zhí)行管理手冊四、 置業(yè)顧問的考核 ..................................................................................51五、 銷售助理的考核 ..................................................................................52第五篇 銷售資料 ....................................................................................53壹、銷售講義 ..................................................................................................53一、 環(huán)境篇 ..................................................................................................531. 大環(huán)境 ..................................................................................................532. 小環(huán)境 ..................................................................................................53二、 市場篇 ..................................................................................................53三、 發(fā)展商篇 ..............................................................................................531. 恒大地產(chǎn) ..............................................................................................532. 項(xiàng)目配合公司介紹 ..............................................................................53四、 產(chǎn)品篇 ..................................................................................................541. 項(xiàng)目基本資料 ......................................................................................542. 公共設(shè)施amp。易居中國 ........................................................................................15版圖 1恒大全國項(xiàng)目銷售執(zhí)行管理手冊目 錄綜 述 ....................................................................................................11第一篇 品牌價值 ....................................................................................12壹、 公司品牌 .................................................................................................12一、 恒大集團(tuán)品牌 ......................................................................................12恒大地產(chǎn)集團(tuán)簡介 ....................................................................................12恒大地產(chǎn)集團(tuán)發(fā)展歷程 ............................................................................13恒大地產(chǎn)集團(tuán)榮譽(yù) ....................................................................................14恒大地產(chǎn)集團(tuán)品牌傳播 ............................................................................14二、 易居中國品牌 ......................................................................................15易居中國簡介 ............................................................................................15定義易居中國 ........................................................................................15背景易居中國 ........................................................................................17貳、 企業(yè)理念 .................................................................................................17一、 恒大集團(tuán)企業(yè)理念 ..............................................................................17二、 易居中國企業(yè)理念 ..............................................................................17 2恒大全國項(xiàng)目銷售執(zhí)行管理手冊參、 愿景目標(biāo) .................................................................................................18一、 恒大集團(tuán)愿景目標(biāo) ..............................................................................18二、 易居中國愿景目標(biāo) ..............................................................................18第二篇 團(tuán)隊(duì)要求 ....................................................................................19壹、 組織架構(gòu) .................................................................................................19一、 恒大易居大客戶部的銷售管理職能 .................................................201. 工作目標(biāo)： ..........................................................................................202. 工作內(nèi)容： ..........................................................................................203. 職能定位： ..........................................................................................20二、 城際公司項(xiàng)目營銷負(fù)責(zé)人的崗位職責(zé) ..............................................20三、 恒大全國項(xiàng)目案場組織結(jié)構(gòu) ..............................................................21貳、 選聘標(biāo)準(zhǔn) .................................................................................................23一、 項(xiàng)目總監(jiān)要求： ..................................................................................23二、 案場經(jīng)理要求： ..................................................................................23三、 案場主管（前臺業(yè)務(wù)）要求： ..........................................................23四、 案場主管（后臺行政）要求： ..........................................................24五、 置業(yè)顧問要求：（視項(xiàng)目情況而定） ..............................................24 3恒大全國項(xiàng)目銷售執(zhí)行管理手冊六、 銷售助理要求： ..................................................................................24參、 崗位職責(zé) .................................................................................................25一、 項(xiàng)目總監(jiān) ..............................................................................................25二、 案場經(jīng)理 ..............................................................................................25三、 案場主管（前臺業(yè)務(wù)） ......................................................................26四、 案場主管（后臺行政） ......................................................................26五、 置業(yè)顧問 ...........................................................