中英對(duì)照營(yíng)銷講義-文庫(kù)吧資料
2024-10-25 09:17本頁(yè)面
【正文】 ? 規(guī)范市場(chǎng)營(yíng)銷的公眾行為 ? 營(yíng)銷管理的各方法都受法規(guī)的影響，包括： ?銷售和廣告決策 ?分銷渠道決策 ?產(chǎn)品決策 ?包括決策 ?價(jià)格決策 ?競(jìng)爭(zhēng)關(guān)系決策 Citizen amp。 Jerry’s ... The Body Shop Case Study 案例研究 20 4 Social Criticisms of Marketing 社會(huì)對(duì)于營(yíng)銷的批評(píng) ? Marketing’s Impact on Individual Consumers ? High Prices ? High costs of distribution ? High advertising and promotion costs ? Excessive markups ? 營(yíng)銷對(duì)個(gè)體消費(fèi)者的影響 ? 定價(jià)過(guò)高 ?高成本的分銷 ?高成本的廣告和促銷 ?過(guò)多毛利 20 5 Social Criticisms of Marketing 社會(huì)對(duì)于營(yíng)銷的批評(píng) ? Marketing’s Impact on Individual Consumers ? Deceptive Practices ? Pricing ? Promotion ? Packaging ? HighPressure Selling ? 營(yíng)銷對(duì)個(gè)體消費(fèi)者的影響 ? 欺詐作為 ?定價(jià) ?促銷 ?包括 ? 強(qiáng)制買賣 20 6 Social Criticisms of Marketing 社會(huì)對(duì)于營(yíng)銷的批評(píng) ? Marketing’s Impact on Individual Consumers ? Shoddy or Unsafe Products ? Planned Obsolescence ? Poor Service to Disadvantaged Consumers ? 營(yíng)銷對(duì)個(gè)體消費(fèi)者的影響 ? 假冒偽劣或不安全產(chǎn)品 ? 提前淘汰 ? 對(duì)窮人的惡劣服務(wù) 20 7 Social Criticisms of Marketing 社會(huì)對(duì)于營(yíng)銷的批評(píng) ? Marketing’s Impact on Society as a Whole ? False Wants and Too Much Materialism ? Too Few Social Goods ? Cultural Pollution ? Too Much Political Power ? 市場(chǎng)營(yíng)銷對(duì)整個(gè)社會(huì)的沖擊
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1