中英對(duì)照營(yíng)銷講義-在線瀏覽
2024-12-06 09:17本頁面
【正文】 ase Study 案例研究 20 3 ? Growth and profits flattened for both firms in the 1990’s ? 2021: Ben amp。 profit driven management is now in charge of the Body Shop. ? Lessons learned: ? What you sell is important ? Be proud to be in business ? Make a solid mitment to change ? Focus on two bottom lines ? Fet the hype Ben amp。 Public Actions to Regulate Marketing 公民和公從眾規(guī)范營(yíng)銷行為的活動(dòng) ? Consumerism ? Traditional Seller’s Rights ? Traditional Buyer’s Rights ? Additional Rights Proposed by Consumer Advocates ? Each proposed right has led to more specific proposals by consumerists ? 消費(fèi)者保護(hù)主義 ? 傳統(tǒng)的銷售商權(quán)利 ? 傳統(tǒng)的消費(fèi)者權(quán)利 ? 消費(fèi)者呼吁增加的權(quán)利 ?每一個(gè)提議的權(quán)利都會(huì)帶來消費(fèi)者保護(hù)主義者更多的建議 20 10 ? Environmentalism ? Environmental Sustainability ? Pollution prevention ? Product stewardship ? New environmental technology ? Sustainability vision ? 環(huán)境保護(hù)主義 ? 環(huán)境可持續(xù)發(fā)展 ?污染預(yù)防 ?產(chǎn)品功用 ?新的環(huán)保技術(shù) ?可持續(xù)發(fā)展理念 Citizen amp。 Public Actions to Regulate Marketing 公民和公從眾規(guī)范營(yíng)銷行為的活動(dòng) 20 12 ? ConsumerOriented Marketing ? Innovative Marketing ? Value Marketing ? Societal Marketing ? SenseofMission Marketing ? 顧客導(dǎo)向的市場(chǎng)營(yíng)銷 ? 創(chuàng)新性市場(chǎng)營(yíng)銷
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