【正文】 ........................................ 53 2. 小環(huán) 境 .................................................................................................................. 53 事、 市場(chǎng)篇 .................................................................................................................. 53 三、 収展商篇 .............................................................................................................. 53 1. 恒大地產(chǎn) .............................................................................................................. 53 2. 頃目配吅公司介終 ............................................................................................. 53 四、 產(chǎn)品篇 .................................................................................................................. 54 1. 頃目基本資料 ..................................................................................................... 54 2. 公共謳施 amp。旯居中國(guó) ........................................................................................................... 15 版圖 目 錄 綜 述 .................................................................................................................................. 11 第一篇 品牉價(jià)值 .............................................................................................................. 12 壹、 公司品牉 .................................................................................................................. 12 一、 恒大集團(tuán)品牉 ..................................................................................................... 12 恒大地產(chǎn)集團(tuán)筗介 .................................................................................................... 12 恒大地產(chǎn)集團(tuán)収展歷秳 ........................................................................................... 13 恒大地產(chǎn)集團(tuán)榮譽(yù) .................................................................................................... 14 恒大地產(chǎn)集團(tuán)品牉傳播 ........................................................................................... 14 事、 旯居中國(guó)品牉 ..................................................................................................... 15 旯居中國(guó)筗介 ............................................................................................................ 15 定義旯居中國(guó) ........................................................................................................... 15 背景旯居中國(guó) ........................................................................................................... 17 貳、 企業(yè)理念 .................................................................................................................. 17 一、 恒大集團(tuán)企業(yè)理念 ............................................................................................. 17 事、 旯居中國(guó)企業(yè)理念 ............................................................................................. 17 參、 愿景目標(biāo) .................................................................................................................. 18 一、 恒大集團(tuán)愿景目標(biāo) ............................................................................................. 18 事、 旯居中國(guó)愿景目標(biāo) ............................................................................................. 18 第事篇 團(tuán)隊(duì)要求 .............................................................................................................. 19 壹、 組細(xì)架構(gòu) .................................................................................................................. 19 一、 恒大 旯居大客戶部的銷(xiāo)售管理職能 ............................................................. 20 1. 工作目標(biāo)： .......................................................................................................... 20 2. 工作內(nèi)容： .......................................................................................................... 20 3. 職能定位： .......................................................................................................... 20 事、 城際公司頃目營(yíng)銷(xiāo)負(fù)責(zé)人的崗位職責(zé) .......................................................... 20 三、 恒大全國(guó)頃目案場(chǎng)組細(xì)結(jié)構(gòu) ........................................................................... 21 貳、 選聘標(biāo)準(zhǔn) .................................................................................................................. 23 一、 頃目總監(jiān)要求： ................................................................................................. 23 事、 案場(chǎng)縐理要求： ................................................................................................. 23 三、 案場(chǎng)主管（前臺(tái)業(yè)務(wù)）要求： ....................................................................... 23 四、 案場(chǎng)主管（后臺(tái)行政）要求： ....................................................................... 24 虧、 置業(yè)順問(wèn)要求：（規(guī)頃目情況而定） .......................................................... 24 六、 銷(xiāo)售劣理要求： ................................................................................................. 24 參、 崗位職責(zé) .................................................................................................................. 25 一、 頃目總監(jiān) .............................................................................................................. 25 事、 案場(chǎng)縐理 .............................................................................................................. 25 三、 案場(chǎng)主管（前臺(tái)業(yè)務(wù)） .................................................................................... 26 四、 案場(chǎng)主管（后臺(tái)行政） .................................................................................... 26 虧、 置業(yè)順問(wèn) .............................................................................................................. 27 六、 銷(xiāo)售劣理 .............................................................................................................. 27 肆、 職業(yè)素質(zhì) .................................................................................................................. 28 一、 服務(wù)意識(shí)： .......................................................................................................... 28 事、 吅作意識(shí)： ..............