對(duì)外經(jīng)貿(mào)大學(xué)管理學(xué)原理題庫(kù)-文庫(kù)吧資料
2024-09-14 12:56本頁(yè)面
【正文】 cows d. stars 11. Differentiation as a strategy requires a firm to ___________. a. aggressively search out efficiencies to maintain the lowest cost structure b. be unique in its product offering c. aim at a cost advantage in a niche market d. aim to be similar to its petition in all operations 12. Cost leadership as a strategy requires a firm to ____________. a. aggressively search out efficiencies to maintain the lowest cost structure b. be unique in its product offering c. aim at a cost advantage in a niche market d. aim to be similar to its petition in most operations 13. A focus strategy requires that a firm have ___________. a. sustained capital investment and access to capital b. strong marketing abilities c. strong basic research skills d. a reputation for quality or technological leadership 14. In Michael Porter’s five forces model of petition, _______________ is determined by the height of barriers to entry, such as economies of scale and brand loyalty. a. threat of substitutes b. threats of new entrants c. bargaining power of buyers d. bargaining power of suppliers 15. In Michael Porter’s five forces model of petition, _______________ is determined by the degree of supplier concentration and substitute inputs. a. threat of substitutes b. threat of new entrants c. bargaining power of buyers d. bargaining power of suppliers 16. In Michael Porter’s five forces model of petition, _______________ is determined by the industry growth rate, increasing or falling demand, and product differences. a. threat of substitutes b. threats of new entrants c. bargaining power of buyers d. existing rivalry 17. Switching costs and buyer loyalty are examples of strategic forces that determine the ____________. a. threat of substitutes b. threats of new entrants c. bargaining power of buyers d. bargaining power of suppliers 18. To a degree, an anization’s mitment to quality and continuous improvement can differentiate it from petitors, but constant improvement and reliability of an anization’s products and/or services may result in a petitive advantage that is _________. a. weighted b. sustainable c. conservative d. uncertain 19. An example of ________________ is when an anization possesses a characteristic that sets itself apart from petitors, and this gives the firm a distinct edge. a. core petence b. petitive power c. legal propriety d. petitive advantage 20. Industry growth rate, increasing or falling demand, and product differences are factors that represent which of the following petitive forces, according to Porter? a. threat of new entrants b. threat of substitutes c. bargaining power of buyers d. existing rivalry SCENARIO QUESTIONS For each of the following choose the answer that most pletely answers the question. 21. Casey begins outlining her 5year career goals. These should include ____________. a. the type of job she would like to have b. how many people she would like to be managing c. the salary she would like to be making d. all of the above 22. 104. Before Colleen can purchase her petitor’s business, she finds another business opportunity in a supplier who sells her wheels for lawnmowers. This would serve her as a(n) ____________. a. unrelated diversification b. horizontal integration c. vertical integration d. related diversification 23. Un Taco Pequeno (Scenario) Imagine that you are the president of Taco Rocket, a new and successful chain of 100 Mexican fastfood restaurants. The success
公司管理相關(guān)推薦
鄂ICP備17016276號(hào)-1